c07-webinar_key-enablers-for-data-governance_2169348

DATA Stories: Don’t Let Dirty Contact Data Let You Down

The quality of contact data impacts all your data centric initiatives.

April 14, 2020 | 11:00 AM CET

Contact data is personal; it’s the direct conduit between your company and its customers. Uncleansed, unstandardized data causes costly bumps in the road no matter where you are on the digital transformation journey.

Customer expectations are constantly growing regarding the level of service delivered. Without trusted, relevant, and authoritative data, you can’t engage effectively to deliver on these expectations. At the same time, the amount of applications accepting, consuming, and storing this data is growing too, and there may be customer concern about how data persists after it has been entrusted to your company.

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Informatica will use data provided here in accordance with our privacy policy.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Please complete the form below to watch this webinar

All fields are required.

Informatica will use data provided here in accordance with our privacy policy.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

The underlying quality of contact data impacts the efficacy of every data centric initiative throughout an organization. Companies need to make sure that this data is actionable, whether it’s a delivery address for an anniversary gift, or the email address for a customer’s right to be forgotten confirmation.

Join this live webinar, to explore:

  • Verification and enrichment of contact data
  • Effective and personalized communications based on accurate email addresses
  • Optimized e-commerce and customer service with high-quality postal data
  • How to ensure your contact data doesn’t let you and your customers down

Duration: 20 minutes plus Q&A

Presenter: Cheryl Vail, Product Specialist, Data as a Service