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The way you frame the story about a data project can be key to getting executive buy-in. At First Midwest Bank, Bryan Heline, SVP, Data Analytics Director, pitched to executive decision makers on how master data management (MDM) could help grow their business, rather than focusing just on how MDM could help the bank meet regulatory requirements.

During this webinar, you’ll hear Bryan discuss:

  • Why it’s important to lead with a revenue-generating business case
  • How to piggyback additional projects for added value
  • Why you need to understand each stakeholder's motivation

This webinar offers an opportunity for Informatica customers to hear directly from their peers as they discuss important data topics.

Speakers:

  • Bryan Heline, SVP, Data & Analytics, First Midwest Bank

 

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Please complete the form below to watch this webinar

All fields are required.

Informatica will use data provided here in accordance with our privacy policy.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.