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Data Governance to Grow Your Business

Support your business growth objectives through holistic data governance.

Intelligent Data Governance to Accelerate Your Data-Driven Digital Transformation

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Overview

Growth requires insight. Without a clean, connected, and consistent view of your customers, therefore, it's difficult to boost cross-sell and up-sell opportunities.

 

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The key is optimizing customer engagement. Informatica’s Data Governance solution delivers clean, connected, and trusted customer information so you can perform more accurate customer analyses and develop effective cross-sell and up-sell programs, while still maintaining intimate customer relationships.

 

Informatica Data Governance accesses customer information that’s scattered across siloed applications, profiles the information to find out how clean and accurate it is, and then fixes errors if needed.

To achieve measureable business growth, it also:

  • Identifies duplicate customer information and reconciles it into a single, trusted record.
  • Enriches that customer profile with third-party data such as education level or income.
  • Relates customers to their household, influencer network, business relationships, purchase history, and preferred shopping locations, employees, or channel partners. 
  • Ensures sensitive customer data is always protected.

Customer Success Stories

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Citrix

Citrix uses Informatica solutions to gain complete customer insight on all products

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Fannie Mae

Informatica helped Fannie Mae ensure clean and correct data is collected and integrated from 100+ data sources

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UPMC

UPMC used a collection of Informatica products to improve research outcomes in the quest to cure various diseases

Related Products & Solutions

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Intelligent Master Data Management

Delivers reliable business-critical data so you can optimize operations and make more informed decisions.

Data as a Service

Confidently connect with your customers using verified and enriched address, email, and phone contact data.

Cloud Customer 360 for Salesforce

Eliminate account and contact data inaccuracies and conflicts in Salesforce to build smarter customer relationships.

PowerCenter

Promote automation, reuse, and agility with the industry's only fully integrated end-to-end enterprise data integration platform.

Product 360 (PIM)

An application focused on centrally managing information about products sold through different distribution channels.

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