Omnichannel Product Experience

 Provide rich, relevant product content to deliver engaging research and shopping experiences

Optimize product experience across channels

Combine trusted, relevant product information with a better understanding of your customers to provide a rich experience across both traditional and emerging channels. The results? More conversions, improved up- and cross-selling opportunities, increased basket size—and fewer returns.


Enhance supplier collaboration

Clean and clear product data drives sales. But data formatting and definitions often vary by supplier, taking valuable time and resources to clean up. Informatica MDM – Product 360 helps establish clear criteria for product information, so you can focus on marketing and sales strategies instead of manual data management.

Promote consistency

High-quality product data is one part of omnichannel success. You also need a central source for product content so you can easily manage, access, and share it—facilitating collaboration and delivering consistency across all channels, including e-commerce systems and e-marketplaces.


Improve product time to market

Being first to market can give retailers a competitive advantage. By sharing standardized product data across merchandizing, sales, and marketing teams, retailers can deliver a consistent product experience and roll out new products faster.

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