• The Contact Data Enrichment Primer for Marketers

  How marketers can use contact data verification and enrichment

• The Cost of Bad Contact Data: A Workbook to Define and Present the Business Case for Contact Data Verification

  Trusted contact data is a game-changer for organizations trying to improve their customer experiences. The Cost of Bad Contact Data workbook is full of facts, stats, and practical exercises to help you build the business case for a more intelligent approach to handling your customer data: contact data verification.

• The Data Governance Program Workbook

  A practical resource for pivotal data leaders

• The Four Big-Time Benefits of Building a Data Marketplace

  Key Considerations for CDOs Who Want to Deliver Organizational Value

• The Salesforce Manager’s Guide to Verifying Customer Data

  A step-by-step guide to the quick and easy way to make your Salesforce contact data more reliable—without leaving Salesforce.

• Three Ways to Measure Address Quality

  What you can do to manage your address data and ensure data quality

• Turn GDPR into an opportunity

  Become more agile, transparent, and customer-centric.

• 10 Things You Need to Know Before Modernizing Your Applications

  Follow these 10 best practices of application transformation to ensure your data stays clean, safe, and connected.

• Address Validation: Best Practices for Interpreting and Analyzing Address Data Quality Results

  Inaccurate addresses can be a costly problem for your organization and not just because they prevent prompt, accurate delivery of mailed communications. Correcting them manually involves significant time and expense while still leaving room for human error. This white paper offers best practices for interpreting and analyzing the results generated by Informatica AddressDoctor, which uses reference data from reputable sources to evaluate the accuracy and deliverability of physical postal addresses.

• A Road Map to Successful Customer Centricity in Financial Services

  This paper discusses three key areas of focus for delivering the right data to enable customer centricity in financial services: Master data management for authoritative customer information; data quality for trusted and accurate business information; and cross-channel data integration for service consistency.

• Surprising Tactics B2B Marketers Can Learn from B2C Marketing

  Dig deep into the B2C experience to learn what you could apply to your B2B strategies with this white paper from the experts at Informatica.

• Using SMS for Marketing: A Beginner’s Resource

  Use this buyer’s guide to learn about one of the simplest forms of communication and how businesses are using it to interact with customers. This innovative tool is the text message, or SMS messaging.

• Great Data – The Key to Building and Sustaining Customer Relationships

  In an ideal world, marketers would leverage their data to identify, segment, and target customers and prospects when and where they are most likely to respond, and with the best possible messaging to drive engagement, response, and sales conversations. Marketers don’t live in that ideal world. Garter finds that 82% of CMOs don’t feel prepared to deal with large sets of data. How can data enrichment help marketers get to that ideal world/overcome these challenges? See how to put data to work for you, the key challenges you need to understand, and how to solve these challenges with a strategy that combines data infrastructure and the content of your data itself.

• Data Quality Management: Beyond the Basics

  Not all data is equal. While all data may be important, it is critical to evaluate and prioritize data based on quality, usability and total value to your business mission, goals and objectives.

• Email Verification: Best Practices for Marketers

  Use email verification and hygiene to cleanse your list and ensure you are sending to only valid and safe emails.Learn the key benefits of Email verification and hygiene.

• Five Steps to Marketing Genius: Improving the Customer Journey

  Who should be calling you a marketing genius? (Hint: It’s not your boss.) The answer might surprise you, because the definition of marketing success is changing.

• Worldwide A2P SMS Markets 2014-2017

  Understanding and analysis of application-to-person text messaging markets worldwide

• The Power of Point-of-Sale Data

  Informatica has been providing POS and eCommerce-based data quality solutions to retailers for years. During this time, we have established a set of key use cases to drive repeat business, as well as best practices for implementing contact verification at point-of-sale. This whitepaper will review these use cases and workflows and provide implementation tips.