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  • The Contact Data Enrichment Checklist

    It takes accurate contact data to deliver the best customer experiences. It’s why the most effective marketers make sure their contact data is verified and enriched. In this checklist, we’ll show you how to do that in three simple steps.

  • Address Validation: Best Practices for Interpreting and Analyzing Address Data Quality Results

    Inaccurate addresses can be a costly problem for your organization and not just because they prevent prompt, accurate delivery of mailed communications. Correcting them manually involves significant time and expense while still leaving room for human error. This white paper offers best practices for interpreting and analyzing the results generated by Informatica AddressDoctor, which uses reference data from reputable sources to evaluate the accuracy and deliverability of physical postal addresses.

  • Using SMS for Marketing: A Beginner’s Resource

    Use this buyer’s guide to learn about one of the simplest forms of communication and how businesses are using it to interact with customers. This innovative tool is the text message, or SMS messaging.

  • Great Data – The Key to Building and Sustaining Customer Relationships

    In an ideal world, marketers would leverage their data to identify, segment, and target customers and prospects when and where they are most likely to respond, and with the best possible messaging to drive engagement, response, and sales conversations. Marketers don’t live in that ideal world. Garter finds that 82% of CMOs don’t feel prepared to deal with large sets of data. How can data enrichment help marketers get to that ideal world/overcome these challenges? See how to put data to work for you, the key challenges you need to understand, and how to solve these challenges with a strategy that combines data infrastructure and the content of your data itself.

  • Data Quality Management: Beyond the Basics

    Not all data is equal. While all data may be important, it is critical to evaluate and prioritize data based on quality, usability and total value to your business mission, goals and objectives.

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