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The Contact Data Enrichment Primer for Marketers
How marketers can use contact data verification and enrichment
How marketers can use contact data verification and enrichment
Trusted contact data is a game-changer for organizations trying to improve their customer experiences. The Cost of Bad Contact Data workbook is full of facts, stats, and practical exercises to help you build the business case for a more intelligent approach to handling your customer data: contact data verification.
A practical resource for pivotal data leaders
Key Considerations for CDOs Who Want to Deliver Organizational Value
A step-by-step guide to the quick and easy way to make your Salesforce contact data more reliable—without leaving Salesforce.
What you can do to manage your address data and ensure data quality
Become more agile, transparent, and customer-centric.
Follow these 10 best practices of application transformation to ensure your data stays clean, safe, and connected.
Inaccurate addresses can be a costly problem for your organization and not just because they prevent prompt, accurate delivery of mailed communications. Correcting them manually involves significant time and expense while still leaving room for human error. This white paper offers best practices for interpreting and analyzing the results generated by Informatica AddressDoctor, which uses reference data from reputable sources to evaluate the accuracy and deliverability of physical postal addresses.
This paper discusses three key areas of focus for delivering the right data to enable customer centricity in financial services: Master data management for authoritative customer information; data quality for trusted and accurate business information; and cross-channel data integration for service consistency.
Dig deep into the B2C experience to learn what you could apply to your B2B strategies with this white paper from the experts at Informatica.
Use this buyer’s guide to learn about one of the simplest forms of communication and how businesses are using it to interact with customers. This innovative tool is the text message, or SMS messaging.
In an ideal world, marketers would leverage their data to identify, segment, and target customers and prospects when and where they are most likely to respond, and with the best possible messaging to drive engagement, response, and sales conversations. Marketers don’t live in that ideal world. Garter finds that 82% of CMOs don’t feel prepared to deal with large sets of data. How can data enrichment help marketers get to that ideal world/overcome these challenges? See how to put data to work for you, the key challenges you need to understand, and how to solve these challenges with a strategy that combines data infrastructure and the content of your data itself.
Not all data is equal. While all data may be important, it is critical to evaluate and prioritize data based on quality, usability and total value to your business mission, goals and objectives.
Use email verification and hygiene to cleanse your list and ensure you are sending to only valid and safe emails.Learn the key benefits of Email verification and hygiene.
Who should be calling you a marketing genius? (Hint: It’s not your boss.) The answer might surprise you, because the definition of marketing success is changing.
Understanding and analysis of application-to-person text messaging markets worldwide
Informatica has been providing POS and eCommerce-based data quality solutions to retailers for years. During this time, we have established a set of key use cases to drive repeat business, as well as best practices for implementing contact verification at point-of-sale. This whitepaper will review these use cases and workflows and provide implementation tips.