Success Story

Humana relies on Informatica Data Integration hub to personalize member plans and programs for increased customer engagement.

Success Story

Omnichannel Strategy with Rich Product Information

Success Story

Unilever provides rich, online product content to drive customer preference and increase purchase decisions.

  • The Marketo Manager’s Guide to Verifying Customer Data

    Successful marketers understand that ongoing attention to maintaining trusted contact data is key to ensuring optimal engagement with customers and prospects. That’s why they leverage contact data verification within Marketo. In this eBook, we’ll explain how you can do the same in just a few simple steps.

  • Bloor InDetail Paper: Informatica Data Governance

    An exploration of Informatica's intelligent data governance solution by Bloor Research, including data quality, data cataloging, compliance and privacy, and policy management, concluding that the solution contains "all the elements that you might look for."