Customer Centricity for Customer Service

Resolve customer issues quickly and deliver personalized experiences.

Justify the value of your customer data initiative.

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Do you know who your customers are?

If you don’t know precisely who your customers are, you’re blind to their customer service needs. Meanwhile, your competitors are resolving customer issues quickly and delivering personalized experiences because they understand the total customer relationship across channels, touch points, and product lines.

To build customer loyalty and retention, customer service must have access to trusted customer data.



Our Total Customer Relationship solution fuels your customer service applications with clean, consistent, and connected customer profiles so you can focus on resolving issues quickly and delivering personalized customer experiences that boost loyalty and retention. Your customer service team experiences increased productivity.

Informatica’s customer service solution:

  • Accesses customer across siloed applications.
  • Profiles the information to find out how clean and accurate it is and then fixes errors if needed.
  • Identifies duplicate customer information and reconciles it into a single customer profile.
  • Enriches that customer profile with third-party data such as education level or income.


Customer Success Stories


Citrix uses Informatica solutions to gain complete customer insight on all products


Informatica improves marketing-lead-to-opportunity conversions by more than 200%


CHRISTUS Health uses an enterprise information management system to efficiently capture, normalize, and interrogate data

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