One of Spain’s leading telecom companies, Amena provides mobile phone service to more than nine million customers.

“I don’t know of another company in the world that adopted a whole new CRM system while remaining fully operational.”

— Bernardo Gallego, Avanza Project Manager, Amena

Business Need

Modernize the business and combat competition in low-margin Spanish mobile communications market.

Increase focus on customers—improving customer retention, increasing cross- and up-sell opportunities and attracting new customers.


Implement sophisticated CRM system with customer-oriented architecture.

Keep existing CRM system fully operational while installing new one.

Synchronize, process, and transfer up to three million transactions daily.

Solutions & Results

Minimized risk of implementing new CRM system.

Reduced time to results.

Improved customer service.

Provided 2,500 users with single point of access to all customer data.

Products & Services

Informatica PowerCenter

Accesses, integrates, and delivers any and all data quickly and cost-effectively, without hard coding.

Informatica Data Quality

Transforms the way your business works by instilling trust in data at all times.

Success Stories


Fastweb provides consistent, reliable data for more effective customer targeting.


Reduced marketing and sales time-to-market through real-time interaction between target systems.


PowerCenter provides a holistic view of three million customers and operations enabling LIME to make faster, more accurate business decisions.