Bayerische Motoren Werke (BMW) Group is a German multinational producer of automobiles and motorcycles founded in 1945. Its brands include BMW, MINI, and Rolls-Royce. In 2015, BMW was the world's twelfth largest producer of motor vehicles, with 2,279,503 produced.


Business Need

Deliver consistent communication across global communication channels

Underpin product and technology announcements with the availability of critical business data

Enrich the online shopping experience with up-to-date, complete product information



Informatica’s solution to empower master data-fueled product information management to deliver engaging omnichannel experiences

Manage complex product content and provide a next-generation customer experience

Enable business users to more efficiently acquire, author, and publish product information


Solutions & Results

Informatica MDM – Product 360 provides a trusted view of product information

MDM – Product 360 helps to consolidate information silos to create a unified platform for global product data

MDM – Product 360 helps streamline the delivery of timely product information worldwide


Products & Services

Data Quality

Deliver high-quality clean and trusted data with enterprise-class data quality and governance that scales, regardless of size and format of data; platform; or technology.

Master Data Management – Product 360

Deliver rich product information that closes the sale no matter which channel your customers use.

Success Stories


A Winning Data Strategy: Winsupply Fuels Ongoing Growth


Unilever provides rich, online product content to drive customer preference and increase purchase decisions.


PUMA Competes to Win with a 360 Degree Product View