Wasco is one of the leading wholesaler suppliers of central heating, spare parts and plumbing products and services in the Netherlands.

“Product information management gives us an end-to-end, transparent process across the length of the product information supply chain”

— Jos Rust, Manager Datamanagement


Business Need

Adapt to customers’ changing shopping behaviors from in-store/catalog purchases to online channel

Make it easier for customers to find the right product data and compare one product or assortment against another



Create unified product information repository

Manage SKU growth and supplier onboarding more efficiently


Solutions & Results

Deploy Informatica MDM – Product 360 to transform how product information is acquired, managed and published across all channels

Ensure the right product information is accessible to the right customers exactly when they need it

Grow revenues through higher conversion rates and margins; increasing number of customers

Increase brand loyalty

Reduce time to market for new SKUs.

Streamline supplier management

Provide audit trails for transparency, role-based views of the data and business process management through Informatica Data Quality


Products & Services

Informatica MDM – Product 360

Informatica MDM - Product 360 enables business users to more efficiently acquire, author, and publish product information. The master data fueled app delivers rich product information that closes the sale no matter which channel your customers use.

Informatica Data Quality

Transforms the way your business works by instilling trust in data at all times.

Success Stories


Using Informatica MDM – Product 360 as an effective and centralized resource for customer intelligence and high quality product information.

Murdoch’s Ranch & Home Supply

Murdoch’s deploys Informatica MDM – Product 360 to aggregate data and unify strategies to create more engaging omnichannel shopping experiences


With Informatica MDM – Product 360, PartsSource lowered time needed to launch new products from two hours to two minutes