Salesforce helps you manage your customer data and sales pipeline, giving you better, more meaningful sales relationships. But that information is only useful if it’s accurate and up-to-date. Too many companies’ Salesforce systems are full of inaccurate or outdated data—including bad email addresses, postal addresses, and phone numbers.
You need to protect these fields’ quality and integrity if you want to communicate with your prospects, and obtain a single view of them across all channels. Fortunately, this is easy to achieve with the right knowledge and technology. This guide explains how.
Salesforce doesn’t work without clean customer contact data. Make sure you can reach out to your customers and prospects: Download The Salesforce Manager’s Guide to Capturing Accurate Contact Data.
In it you’ll find out:
Sales pipelines can’t be managed without great customer contact data. Make sure yours is accurate.