Station Casinos

Station Casinos, Inc. is the leading provider of a total casino experience in Las Vegas. Its 18 casinos and hotels are regional entertainment destinations and include such amenities as restaurants, entertainment venues and convention/banquet space, as well as traditional casino gaming offerings.

“Station Casinos is moving to a position of customer centricity with Informatica. The technology allows us to align service levels to customer value to drive deeper, long-term, and profitable relationships. It improves business agility and speed to better meet gaming customer needs and gain a competitive advantage. And it enables Station Casinos to make relevant cross-sell and up-sell offers to customers.”

Jeff Martin

Director of Business Intelligence, Station Casinos
Business Need
  • Fierce competition in the entertainment capital of the world, makes it imperative to target, acquire and retain guests more effectively than other venues.
  • Understand more about the value of each guest: learning whether a customer spending $50 on the slot machines was as valuable as a customer spending $50 on a blackjack tables.
Challenges
  • Understand customer trends, usage patterns, and overall experience at the casinos.
  • Piece together a single view of customer data across different gaming services and locations.
  • Ensure a customer name is not duplicated in any of the systems
Solutions & Results
  • Increased monthly slot revenues by 4%.
  • Cut monthly $13 million slots promotion budget by $1 million.
  • Lowered marketing production and processing expenses by $500,000 per month.
  • Reduced data input error rate from 80% to 1%.
  • Reduced database marketing reinvestment costs by $1 million per month.
  • Increased guest retention rate from 72% to 86% in four months.
  • Increased new member acquisition rate by 160% in 12 months.
  • Helped deliver a rewarding experience guests want to share with others and return to again and again.

Products & Services

Informatica PowerCenter Pushdown Optimization Option

Optimizes database assets by “pushing down” data transformation processing into any relational database.
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Informatica PowerCenter Advanced Edition

Standardizes data integration at an enterprise level, across numerous projects and departments.
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Informatica PowerExchange Change Data Capture Option

Captures changes as they occur so that IT can deliver up-to-the-minute data to the business.
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Informatica Data Quality

Achieves pervasive data quality for all stakeholders, projects, applications using a single, unified platform.
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Informatica Data Explorer

Finds hidden risks, pinpoints structural issues, and stops quality problems from spreading in data.
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Informatica Address Verification

Parses, cleanses, verifies & standardizes global address data and appends country codes for global address validation.
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Global Geocoding

Get accurate global latitude and longitude data so you know exactly where your customers are located.
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