PartyCity

Party City is the leader in retail party goods, a multi-billion industry in North America. With more than 800 company-owned and franchise stores throughout the United States and Canada, Party City serves as the largest specialty party goods chain and the premiere Halloween specialty retailer.

“Email Verification was an important integration into our POS system. It has proven to be a valuable solution that consistently provides fast, accurate results.”

simple>– John Williams

Vice President of Information Technology at Party City</simple>

Business Need

The Party City team embarked on an effort to reduce the number of invalid email addresses collected from their point-of-sale system.

Customers’ email addresses are highly valuable for Party City, since the company relies heavily on email communications and coupons.

Challenges

During the checkout process at brick-and-mortar stores, Party City retail employees collected and typed these addresses into the point-of-sale (POS) system.
Undeliverable email caused marketing campaigns and e-receipts to not reach the inbox of the customer.

Due to human error, the POS database had invalid email addresses, which led to a significant hard bounce rate.
The Party City team needed a solution that could instantly verify email addresses at the point-of-sale, easily identifying and correcting the contact record before entering into the database.

Solutions & Results

Email deliverability issues are a thing of the past.
The cloud-based service instantly validates and returns results of the customers’ email addresses.
The company has improved customer experience with e-receipts and marketing efforts with increased deliverability.

With email addresses validated right at the point-of-sale, the gateway for poor quality data to enter PartyCity’s systems was closed.
Since using Informatica’s Email Verification, Party City has seen a dramatic drop in invalid records.