PartyCity
Party City is the leader in retail party goods, a multi-billion industry in North America. With more than 800 company-owned and franchise stores throughout the United States and Canada, Party City serves as the largest specialty party goods chain and the premiere Halloween specialty retailer.
“Email Verification was an important integration into our POS system. It has proven to be a valuable solution that consistently provides fast, accurate results.”
– John Williams, Vice President of Information Technology at Party City
Business Need
The Party City team embarked on an effort to reduce the number of invalid email addresses collected from their point-of-sale system.
Customers’ email addresses are highly valuable for Party City, since the company relies heavily on email communications and coupons.
Challenges
During the checkout process at brick-and-mortar stores, Party City retail employees collected and typed these addresses into the point-of-sale (POS) system.
Due to human error, the POS database had invalid email addresses, which led to a significant hard bounce rate.
Undeliverable email caused marketing campaigns and e-receipts to not reach the inbox of the customer.
The Party City team needed a solution that could instantly verify email addresses at the point-of-sale, easily identifying and correcting the contact record before entering into the database.
Solutions & Results
Email deliverability issues are a thing of the past.
With email addresses validated right at the point-of-sale, the gateway for poor quality data to enter PartyCity’s systems was closed.
The cloud-based service instantly validates and returns results of the customers’ email addresses.
Since using Informatica’s Email Verification, Party City has seen a dramatic drop in invalid records.
The company has improved customer experience with e-receipts and marketing efforts with increased deliverability.
Products & Services
Data as a Service Email Verification Plus Hygiene
Proven email verification and hygiene solution increase deliverability, protects sender reputation and improves email marketing performance.
Success Stories
GuideSpark
GuideSpark uses Informatica Data as a Service Email Verification Plus Hygiene to improve database health, cleanse email address quality, and ensure it minimizes the risk of falling into spam traps.
