c07-customer-stories

FASTWEB

Fastweb S.p.A., a subsidiary of Swisscom, is an Italian telecommunications company providing wireline, broadband Internet and digital television services.

“Informatica is a centerpiece of Fastweb’s digital transformation strategy. By placing customers at the heart of the business, Informatica will help Fastweb meet its commitment to reducing churn by 80% within three years.”

—Nicola Salvemini, IT Architect, Fastweb


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Business Need

In September 2014 Fastweb announced the extension of its ultra-broadband network in order to reach 7.5 million households and businesses, or 30% of Italy’s population by the end of 2016.

Fastweb has embarked on a digital transformation program to move closer to its customers, counter competition and boost margins. A customer centricity strategy is a key component of this: enhancing customer service agility and quality, while also delivering increased loyalty.

A customer centricity strategy will also deliver the customer analytics needed to innovate new digital services and support the cross- and up-selling of complementary telecommunication services.

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Challenges

Fastweb had a highly fragmented view of customer data, spread across different order management system silos, an SAP ERP platform and an Oracle billing platform.

As a result, customer support found it difficult to provide prompt, expert service and proactively propose complementary solutions.

Data residing in all these systems was overlapping, sometimes incomplete or missing altogether.

Management reporting was slow and often unreliable, undermining support for key performance indicators (KPIs).

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Solutions & Results

Fastweb standardized on Informatica to strategically manage customer data and understand the total customer relationship across services and channels. Data is cleaned in the source systems, and then integrated into a customer ‘hub’, so sales, marketing and customer service professionals have clean consistent and connected customer information fueling their applications.

Regardless of which channel a customer uses to contact Fastweb, agents have a total customer relationship view of the telecommunications services they use, their billing history, service enquiries and household information.

The company anticipates that this ‘single version of the truth’ will drive more agile and rewarding customer service, and help reduce customer churn by up to 80% within three years.

Management reporting is more agile and reliable. To support trusted and timely business decision making, reports that track the time it takes from a customer order being received to it being activated are available almost immediately.

Fastweb chose Informatica based on the proven, multidomain MDM capability, ease of use and the seamless connection between data integration, data quality and MDM

Looking ahead, Fastweb will integrate unstructured big data into its customer hub, including data on applications use, location services and video streaming activity. This will be used to generate highly personalized service offerings, geared to increasing revenue, average revenue per user and loyalty.

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Products & Services

Informatica Data Quality

Achieves pervasive data quality for all stakeholders, projects, applications using a single, unified platform.

Informatica MDM

The true end-to-end MDM solution tackles complex issues head-on with complete and accurate views of complex business-critical master data and relationships.

Informatica PowerCenter

Accesses, integrates, and delivers any and all data quickly and cost-effectively, without hand coding.

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