Informatica World Attracts 1,300 Attendees From Nearly 40 Countries To Washington D.C.

Keynotes, Product Demonstrations and Breaking News Showcase the Informatica Vision of Moving Enterprises "Beyond Boundaries"

REDWOOD CITY, CALIF., November 15, 2010 - 

Note: Additional content has been included in this release as posted.

News Highlights

Informatica World 2010, held November 2-5 in Washington D.C. and hosted by Informatica Corporation (NASDAQ: INFA), the world's number one independent provider of data integration software, attracted the largest ever audience of customers, partners, media, analysts and beyond.

The three-day conference outlined the future of data integration and highlighted how Informatica has advanced the frontier of data integration and data quality technology. Special keynote guest, Richard Clarke, former Senior White House Advisor, United States Counterterrorism Czar and best-selling author delivered a fascinating presentation on counter- and cyber-terrorism and what both private and public organizations should do to confront risks today.

During the opening keynote address, Sohaib Abbasi, Informatica's chairman and chief executive officer, discussed the company's vision which embraces five critical areas that demonstrate the power of data integration for the data-centric enterprise. Abbasi also touched on the evolution of business management where the data is about transactions to new streams of data growth, social data, where the data is about interactions. Today many companies are attempting to harness social data for their own brand management.

Industry luminary, Ron Swift, vice president of Cross-Industry Business Solutions, Teradata also delivered an insightful presentation on the need for people and enterprises to evolve - staying current, relevant and innovative. Swift also touched on the need for trusted data as we become overwhelmed with unstructured and structured data – known as 'Big Data'. Swift noted, "The boundaries are limitless as we enable business performance successes."

Multimedia

Sohaib Abbasi shares how the Informatica Cloud enables the hybrid, virtual enterprise computing.

Informatica customers, partners and prospects talk about the value of attending Informatica World and excitement around Informatica products and solutions.

Informatica's Girish Pancha and Ivan Chong as well as Ron Swift from Teradata showcase how organizations can become data-centric enterprises through a number of product demonstrations showcasing the advances in the Informatica Platform.


Photography

Former Senior White House Advisor, United States Counterterrorism Czar and best-selling author Richard Clarke speaks to Informatica World attendees.

Former Senior White House Advisor, United States Counterterrorism Czar and best-selling author Richard Clarke speaks to Informatica World attendees.

Informatica Chairman and CEO Sohaib Abbasi addresses Informatica World attendees.

Informatica Chairman and CEO Sohaib Abbasi addresses Informatica World attendees.

Chris Boorman, Informatica's CMO, highlights Informatica's most innovative enterprises by announcing the 2010 Innovation Award winners.

Chris Boorman, Informatica's CMO, highlights Informatica's most innovative enterprises by announcing the 2010 Innovation Award winners.


Social Media

Quote

"Informatica World 2010 was a landmark event for Informatica. We were joined by IT and business executive attendees from around the world, who came to see and understand the future of data integration," said Chris Boorman, chief marketing officer, Informatica. "During the three days in Washington D.C. there were lively and broad discussions about the keynotes, breakout sessions and how each of us can work together to continue to address the data integration challenges that are still yet to come. Informatica World continues to expand as the premier venue for big thinkers in data integration – enabling them to grow their skills and interact with their peers. Together we all aspire to move 'Beyond Boundaries' and innovate the world of data integration to drive continuing business and personal success."

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About Informatica
Informatica Corporation (NASDAQ: INFA) is the world's number one independent provider of data integration software. Organizations around the world gain a competitive advantage in today's global information economy with timely, relevant and trustworthy data for their top business imperatives. More than 4,200 enterprises worldwide rely on Informatica to access, integrate and trust their information assets held in the traditional enterprise, off premise and in the Cloud. For more information, call +1 650-385-5000 (1-800-653-3871 in the U.S.), or visit www.informatica.com. Connect with Informatica at http://www.facebook.com/InformaticaCorporation, http://www.linkedin.com/companies/3858 and http://twitter.com/InformaticaCorp.

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Note: Informatica and Informatica Platform are trademarks or registered trademarks of Informatica Corporation in the United States and in jurisdictions throughout the world. All other company and product names may be trade names or trademarks of their respective owners.