State of Cloud Analytics Research Shows Category Poised for Considerable Growth

IDG Research EMEA Report Finds 74% Expect to Adopt Hybrid or Cloud-Only Analytics within Next Three Years  

London, UK. – February 1,  2016 – Informatica, the world’s number one independent software provider focused on delivering transformative innovation for the future of all things data, today announced the results of a new EMEA survey of more than 200 IT and business decision makers conducted by IDG Research Services on the accelerating adoption of cloud analytics.

The Informatica-sponsored survey indicates that cloud analytics adoption has reached a tipping point with 68% of respondents saying that over the next 12 months they will be investigating, analysing or actively planning to deploy cloud analytics solutions. Additionally, 74% said they expect to adopt a hybrid or cloud-only approach to analytics over the next three years.

Defined as implementing one or more of the three primary components of business analytics—data integration, data warehousing and BI—in the cloud, cloud analytics has emerged as the answer to extracting increased value from today’s expanding set of internal and external data sources in order to enhance insight and enrich decisions for employees in every line of business. Already 15% of survey respondents have deployed one or more cloud analytics solutions.

Key Survey Findings

The IDG survey reveals a rapidly accelerating market for cloud analytics solutions, where early adopters are already achieving significant business value.

  • Cloud analytics adoption is being driven primarily by escalating end user requirements for improved analytics – This includes improved quality and consistency of data across systems (81%), improved ways to visually explore data (70%) and real-time data aggregation and analysis (71%).
  • Adoption is also being driven by the need to access an expanding range of data sources, both cloud and on-premise – Survey respondents cited the need to analyse data from on-premise applications (55%), on-premise data warehouses (55%), cloud data warehouses (49%) and SaaS applications (44%). Support for big data sources is another specific demand (67%).
  • Cloud analytics is fast becoming mainstream – Respondents with cloud analytic projects in the works or on their radar have, on average, 17 analytics projects underway or in planning in the next 12 months. Of those projects, 46% will involve the use of cloud analytics solutions.
  • Cloud analytics benefits eclipsing those of on-premise analytics offerings – Respondents with deployed cloud analytics solutions cite the advantages of lower upfront costs (60%) over on-premise solutions, as well as greater agility and faster time to market (61%), more rapid and cost-effective scaling for larger data sets (60 %) and self-service capabilities for non-technical users (51%).
  • Current use cases are broad – Surveyed organisations are with deployed cloud analytics solutions are using them for a wide variety of purposes, including incorporating analytics into CRM, SCM and other operational applications (43%), achieving faster time to value for analytics projects (39%), analysing cloud data sources such as SaaS, social and IoT (37 %), and hybrid data warehousing (32%), among others.
  • Top 5 solution evaluation criteria
  • – Respondents identified numerous key evaluation criteria for buying a cloud analytics solution. The top five are robustness of data security framework (81% rating this as critical or very important), ease of use (78%), ease of on-going administration (77 %), ability to integrate on-premise and cloud data (78%), and ability to reconcile/cleanse data (74%). These were followed closely by availability of implementation resources and speed of implementation.

The IDG cloud analytics survey was conducted in September 2015 targeting IT and business decision makers in Europe, with results compiled across a total of 203 qualified respondents.

Further information on the IDG survey and its findings:

Supporting Quotes:

  • “With most business analytics solutions today iterative development, experimentation, and incremental roll-outs have become the norm. This agility and adaptability of the solutions is one of the biggest selling points of cloud analytics services, which allow customer to try and buy, scale up (or down), and rapidly address unexpected new requirements.”
    Dan Vesset, Program VP, Business Analytics and Information Management, IDC
  • “IDG’s survey shows that cloud analytics is on the fast track to becoming the new normal for enterprise analytics, supporting user requirements for enhanced functionality, flexible data access and simplicity, and IT requirements for lower costs and increased agility. The survey also makes it clear that as customers move to attain these advantages, they are not going to comprise on data security. It also reveals that they want the fullest measure of flexibility and ease-of-use from their cloud analytics solutions in order to empower the growing class of users who need analytic capabilities, but who lack the specialised skills required by legacy on-premise solutions.”
    Ajay Gandhi, vice president, product marketing, Informatica Cloud

About Informatica

Informatica is a leading independent software provider focused on delivering transformative innovation for the future of all things data. Organisations around the world rely on Informatica to realise their information potential and drive top business imperatives. More than 5,800 enterprises depend on Informatica to fully leverage their information assets residing on-premise, in the Cloud and on the internet, including social networks. For more information, call +1 650-385-5000 (1-800-653-3871 in the U.S.), or visit www.informatica.com. Connect with Informatica at https://linkedin.com/company/informatica, https://twitter.com/Informatica and https://facebook.com/InformaticaLLC.

###

Note: Informatica and Informatica Cloud are trademarks or registered trademarks of Informatica in the United States and in jurisdictions throughout the world. All other company and product names may be trade names or trademarks of their respective owners.