Over Half of European Firms Believe Their Cloud Strategy Will Fail to Support Digital Transformation

Research from Informatica and Deloitte Reveals Obstacles for Organisations in Engaging Next Generation Customers

London, U.K.,  July 12, 2016 – Rapidly changing customer needs and expectations are putting pressure on businesses to prioritise investment in digital transformation initiatives. Nearly two-thirds (65 per cent) of IT and business leaders across EMEA consider their organisations to be digital enterprises today. However, just 43 per cent are confident that their cloud strategy supports their digital transformation and data management initiatives planned for the next 12-24 months. This is according to a new study commissioned by Deloitte, one of the world’s largest professional services firms, and Informatica, the world’s No. 1 provider of data management solutions.

Further key findings reveal:

  • Nearly three quarters (72 per cent) believe a complete customer view is very important to differentiate an organisation and its customers’ digital expectations
  • Some 48 per cent stated that digital enterprises are most often characterised by agility while 43 per cent cited the delivery of a seamless and consistent omni-channel experience
  • Over half (52 per cent) said customer service efficiency is driving technology investment and digital enterprise goals within their businesses

Obstacles to digital transformation success

More than four in 10 respondents (41 per cent) cited the use of multiple technology platforms as the top barrier to becoming a digital enterprise. Data management issues further complicate matters. A third pointed to the need to overcome siloed data while 30 per cent highlighted challenges with differing data formats standing in the way of creating a complete or single customer view.

There are perceived discrepancies in how prepared IT managers consider the business to be compared to those in business management roles. This disconnect among leaders is creating a barrier to performance, according to 28 per cent of respondents. Digital disruptors including cyber security (40 per cent) and delivering a 24/7 omni-channel experience (36 per cent) also pose a threat to organisations over the next year.

Big data and cloud

As a result of this tension, the research findings revealed that business and IT leaders are making new investments to improve data management and cloud strategies. These are driven by a desire for faster and more accurate decision-making in more than half (53 per cent) of organisations surveyed and reduced operational costs by 45 per cent. Some 34 per cent also cited a need to improve individual targeting versus entire customer segments.

Faster time to value (30 per cent) and agility (29 per cent) are high on the list for moving to a cloud or hybrid data management approach, alongside cost-related benefits. Over the next 12-24 months, 56 per cent of both IT and business leaders plan to take a hybrid cloud approach, with less than a fifth planning to use on-premise as their primary deployment model.

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Supporting Quotes:

“Organisations continue to experience explosive data growth. More volume and more variety of data are being drawn from enterprise applications, cloud applications, and third-party data providers. Together, these increase the likelihood of incomplete, inconsistent, unsecure and ungoverned data. As a result, deriving any real value is particularly challenging and achieving digital goals means an investment in new data approaches.”  

Amit Walia, chief product officer, Informatica

 “In today’s digital landscape, it is critical that companies can provide a seamless, consistent and integrated customer experience. While IT and business leaders recognise that data management and analytics are a vital part of this, the findings of our survey show an overall lack of confidence in their companies’ digital strategies.

In order for businesses to be able to quickly and efficiently select and process relevant information, they must prioritise investing in robust data management processes. This will allow for confident, analytical decision making and effective digital transformation.”

Ben Morgan, director at Deloitte UK

The survey of 132 IT and business leaders was commissioned by Informatica and Deloitte and completed by IDG Research Services. Fieldwork was undertaken between 19th January - 15th February 2016.  The survey was carried out online.

About Informatica

Informatica is 100 percent focused on data because the world runs on data. Organizations need business solutions around data for the Cloud, big data, real-time and streaming. Informatica is the world’s No. 1 provider of data management solutions, in the Cloud, on-premise or in a hybrid environment. More than 7,000 organizations around the world turn to Informatica for data solutions that power their businesses. For more information, call +1 650-385-5000 (1-800-653-3871 in the U.S.), or visit www.informatica.com. Connect with Informatica at https://linkedin.com/company/informaticahttps://twitter.com/Informatica and https://facebook.com/InformaticaLLC.

About Deloitte

Deloitte provides audit, consulting, financial advisory, risk management, tax and related services to public and private clients spanning multiple industries. With a globally connected network of member firms in more than 150 countries and territories, Deloitte brings world-class capabilities and high-quality service to clients, delivering the insights they need to address their most complex business challenges. Deloitte’s more than 210,000 professionals are committed to becoming the standard of excellence.

For more information, please visit www.deloitte.co.uk.

Member of Deloitte Touche Tohmatsu Limited


Note: Informatica and Informatica Cloud are registered trademarks of Informatica in the United States and in jurisdictions throughout the world. All other company and product names may be trade names or trademarks of their respective owners. 


Kristen Miller
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Lisa Corbridge
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