Improve Lead Qualification

How often do you examine lead records, only to discover that data is inaccurate or missing? Perhaps the lead was captured over the phone or at a tradeshow, but is missing key information or was recorded inaccurately. Informatica Cloud Extend provides lead qualification wizards to ensure that data is entered accurately and consistently from initial point of entry, providing better qualified leads for the marketing pipeline.

Sales reps often create their own spin on marketing messages—in other words, they may not follow best practices and communicate inconsistent company messaging. With Informatica Cloud Extend wizards,  sales reps are guided through lead qualification interactions, reinforcing marketing message consistency.

Marketers use Informatica Cloud Extend to improve the accuracy and efficiency of lead capture, leading to improved data quality and increasing the effectiveness of any subsequent marketing program.


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