Turn change from a threat into a competitive weapon

Do changing technologies mean big IT infrastructure costs and headaches? Protect your technology investment and focus on innovation.


“Instead of continually focusing on the technology infrastructure to integrate and manage your data, you can focus on the data itself.”

Data and related technologies are evolving at a breakneck pace. According to IDC1, the digital universe is doubling every two years. By 2020, it will total 35 zettabytes and organizations will be dealing with 50 times more information than they are today. Massive potential is locked up in this information that can help your organization drive better product or service innovation and a much stronger customer experience.

To handle the incoming waves of data, you need to implement an information platform that is architected for change and that will bring simplicity, flexibility, and scalability to your data ecosystem. But technological change can be both opportunity and obstacle. For example, in theory, big data offers new and creative ways to use information to drive your company’s business forward. In practice, such change can destabilize your IT infrastructure.

Big data requires an increasingly complex set of data management technologies and expertise that can overwhelm your IT staff and incur massive change management costs. How do you unlock the potential of new data technologies without having to rehire, retrain, or recode every single time?

The need to be nimble

"Big data involves interplay between different data management approaches and business intelligence and operational systems, which makes it imperative that all sources of business data be integrated efficiently and that organizations be able to easily adapt to new data types and source2," says Mark Smith, CEO and chief research officer at Ventana Research.

Managing information when data technologies are changing rapidly is no easy task. The key is an information platform that adapts to new technologies, no matter how quickly they evolve. This is where a virtual data machine (VDM) can help. In particular, Informatica’s VDM, called Vibe, can access, aggregate, and manage data, regardless of its type, source, volume, platform, or user. Normally, if your data source, application, or compute platform changes, your team must recode or redevelop.

Harnessing change

In contrast, Vibe automatically handles any changes to how information logic is executed in underlying technology, because it separates information logic from the execution technology. In short, you create information logic once and then deploy it anywhere—whether it’s on your current platform or some new technology that you may adopt in the future.

From a business perspective, Vibe protects your technology investment. Instead of continually focusing on the technology infrastructure to integrate and manage your data, you can focus on the data itself. But even more important, Vibe ensures you have the agility you need to use new types of data and data technologies to drive business innovation.

With Vibe driving your information platform, you can look at each change as an opportunity, instead of as a threat.

For more information, watch "A CIO’s take on Informatica’s Virtual Data Machine."

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