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Work smarter, not harder, with marketplaces

The solution to your most pressing integration problem may already exist. Try a prebuilt solution or turn to other developers for help.

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“A marketplace allows developers to use the power of the crowd. They can ask a question about a challenge they are up against. Then they can tap into an enormous brain trust to come up with a very creative and innovative solution.”

—Scott Geffre, vice president, Cloud Business Operations and Marketplace, at Informatica

One of the biggest challenges for developers is the ever-present lack of time. Whether taking on a new integration challenge or performing tedious everyday tasks, developers work under constant deadline pressure. And there do not seem to be any quick fixes: Developing solutions in-house is often a slow and expensive proposition. Finding and evaluating vendors who can provide the required prebuilt tool or connector can also be time-consuming.

There is a better way: A growing number of developers is taking advantage of ecosystems that include repositories of reusable solutions.

“Developers have a choice: Devote a lot of brain power trying to do something that someone else has already done. Or, harness the knowledge of an ecosystem and utilize the solutions its members have already contributed. They can also request custom-built solutions,” said Scott Geffre, vice president, Cloud Business Operations and Marketplace, at Informatica.

This marketplace model helps developers by providing them with a place to send out requests for code or advice and share feedback with like-minded professionals. By leveraging prebuilt productivity and debugging tools, developers save time and effort.

“A marketplace allows developers to use the power of the crowd. They can ask a question about a challenge they are up against. Then they can tap into an enormous brain trust to come up with a very creative and innovative solution,” Geffre said.

Popular sites where developers congregate include Stackoverflow, GitHub, and Freenode. Developers ask questions that range from trivial to profound. Developers get not only to interact with their peers, but also to gain insight. They see what struggles are common to companies that are focused on building data integration lifecycle solutions and offering services.

Geffre said that Informatica’s Marketplace is similar to these other ecosystems. “It provides developers with a peer community where they can access and share solutions to common challenges. We have a vibrant community, and many developers use these solutions in their day-to-day work. Because of this, developers become more productive and are able to think more strategically. They don’t have to spend time reinventing the wheel.”

In addition, because the community vets the solutions, developers can feel confident that the marketplace solutions they access and use are secure and stable. This survey of vetted solutions helps expand developers’ knowledge of new approaches to common problems. Armed with this knowledge, they are better equipped to pick the proven solutions that best drive business innovation.

Visit the Informatica Marketplace, which has more than 1,200 applications and services. More than 60 percent of the listings are free for developers and available for immediate use.

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