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Increase CRM Adoption

Many businesses struggle with CRM adoption. Investing in a solution like Salesforce1 for tracking and managing interactions with customers seems obvious, but how do you justify the cost if your sales, marketing, or services teams aren’t using it?

Often, the CRM adoption problem isn’t due to a lack of features. For example, a powerful solution like Salesforce1 is more than just a CRM system. Instead, the problem often lies with the insufficient integration of the CRM data with the underlying application.

Inaccurate CRM data entry and an inability to find the correct records can result in a fragmented, inconsistent, and often duplicated view of customers. And this, in turn, causes users to turn to more siloed ways of managing their customer data. To restore trust in your CRM application and increase CRM adoption, you need to restore users’ trust in the data.

Informatica Cloud data management for CRM adoption

Informatica Cloud offers a comprehensive and extensible suite of cloud integration and data quality solutions that automates the cleansing, integration, and consolidation of data from external systems. You benefit from a single, trusted view of your customers and can increase CRM adoption of Salesforce1 and other solutions. Our solutions include:

  • Cloud Data Integration Applications: Informatica Cloud delivers purpose-built cloud data integration applications that allow all users, both technical and non-technical, to integrate data across cloud-based applications, on-premise systems, and databases. Informatica Cloud addresses specific business processes (customer/product master synchronization, opportunity-to-order, etc.) and point-to-point data integration requirements (e.g., Salesforce1 to on-premise or cloud-to-cloud applications) to improve CRM adoption.
  • Address and Contact Validation: Informatica Data as a Service includes Address Verification (formerly AddressDoctor), which verifies and corrects postal addresses from over 240 countries and territories. It also includes Email Verification, which can check phone numbers against the National Do Not Call Registry in the United States. By standardizing data, users can trust that it is valid and actionable, which results in higher CRM adoption.
  • Cloud Customer 360 for Salesforce: Increase the value of your Salesforce1 CRM investment with better lead conversion, customer targeting, cross-sell outcomes, and CRM adoption. Informatica Cloud Customer 360 for Salesforce is a native Salesforce1 solution, which is fully integrated with Salesforce.com and deployed in the cloud. It does not require installation of additional hardware or software.

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