• Address Validation: Best Practices for Interpreting and Analyzing Address Data Quality Results

    Inaccurate addresses can be a costly problem for your organization and not just because they prevent prompt, accurate delivery of mailed communications. Correcting them manually involves significant time and expense while still leaving room for human error. This white paper offers best practices for interpreting and analyzing the results generated by Informatica AddressDoctor, which uses reference data from reputable sources to evaluate the accuracy and deliverability of physical postal addresses.

  • A Road Map to Successful Customer Centricity in Financial Services

    This paper discusses three key areas of focus for delivering the right data to enable customer centricity in financial services: Master data management for authoritative customer information; data quality for trusted and accurate business information; and cross-channel data integration for service consistency.

  • Data Quality Management: Beyond the Basics

    Not all data is equal. While all data may be important, it is critical to evaluate and prioritize data based on quality, usability and total value to your business mission, goals and objectives.

  • Great Data – The Key to Building and Sustaining Customer Relationships

    In an ideal world, marketers would leverage their data to identify, segment, and target customers and prospects when and where they are most likely to respond, and with the best possible messaging to drive engagement, response, and sales conversations. Marketers don’t live in that ideal world. Garter finds that 82% of CMOs don’t feel prepared to deal with large sets of data. How can data enrichment help marketers get to that ideal world/overcome these challenges? See how to put data to work for you, the key challenges you need to understand, and how to solve these challenges with a strategy that combines data infrastructure and the content of your data itself.

  • The Power of Point-of-Sale Data

    Informatica has been providing POS and eCommerce-based data quality solutions to retailers for years. During this time, we have established a set of key use cases to drive repeat business, as well as best practices for implementing contact verification at point-of-sale. This whitepaper will review these use cases and workflows and provide implementation tips.

  • A Quick-Start Guide to Deploy an SMS Strategy for Business

    What is emerging as the most effective means of direct communication blends the strengths of popular methods: extremely light-weight pushing of messages directly to the target in a way that can be rapidly delivered, absorbed and understood: SMS, or Short Message Service.

  • The Top Five Business Use Cases for SMS

    The purpose of this whitepaper is to show you the most popular ways SMS is being used by organizations like yours, so that you can begin to map out your text messaging communication plans.

  • Data-Driven Retail: The Path to Maximize the Shopper Experience

    This report explores the challenges retailers face in harnessing data and analytics to better meet customer expectations across all interaction channels. It also provides an overview of the three core building blocks retailers must establish and nurture in order to maximize their performance through the effective use of data.