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  • Bloor InDetail Paper: Informatica Data Governance

    An exploration of Informatica's intelligent data governance solution by Bloor Research, including data quality, data cataloging, compliance and privacy, and policy management, concluding that the solution contains "all the elements that you might look for."

  • Marketing Data Quality: Four Roles, One Goal

    Legendary business management guru Peter Drucker once said: “No decision has been made unless carrying it out in specific steps has become someone's work assignment and responsibility.” The marketing operations function must step up and claim ownership of data management by making a member of the team specifically responsible for data quality control. Once this step is taken, the rest of the hierarchy can be built, as well as the processes and metrics that will drive it in the future. Otherwise, be prepared to continue facing the same issue with marketing data management that has plagued it over time: It’s everyone’s problem but no one’s responsibility.

  • The Salesforce Manager’s Guide to Capturing Accurate Contact Data

    The industry’s first and most comprehensive data management solution architected to ingest, process, clean, govern, and secure big data at scale brings together big data integration, big data quality and governance, and big data security in a single integrated solution.

  • A Guide to Verifying Customer Contact Data in Three Easy Steps

    The industry’s first and most comprehensive data management solution architected to ingest, process, clean, govern, and secure big data at scale brings together big data integration, big data quality and governance, and big data security in a single integrated solution.

  • Address Validation: Best Practices for Interpreting and Analyzing Address Data Quality Results

    Inaccurate addresses can be a costly problem for your organization and not just because they prevent prompt, accurate delivery of mailed communications. Correcting them manually involves significant time and expense while still leaving room for human error. This white paper offers best practices for interpreting and analyzing the results generated by Informatica AddressDoctor, which uses reference data from reputable sources to evaluate the accuracy and deliverability of physical postal addresses.

  • CDO’s Handbook for Data Governance

    This CDO’s Handbook for Data Governance, written by Sunil Soares, provides practical guidance on how to build an impactful Data Governance program that drives your business. Download today!

  • A Road Map to Successful Customer Centricity in Financial Services

    This paper discusses three key areas of focus for delivering the right data to enable customer centricity in financial services: Master data management for authoritative customer information; data quality for trusted and accurate business information; and cross-channel data integration for service consistency.