Build a Master Data Strategy to Power Business Results

A comprehensive view with relevant and trusted data

A CDO's Guide to Customer Intelligence

A guide for translating business requirements into a data strategy that delivers the best data-driven insights for customer experience.

Data Matching in Your Master Data Management Solution

This paper examines the challenges associated with identity resolution and critiques the methodologies currently available in the market. It also explains Informatica’s innovative approach to identity resolution and describes how your company can leverage it to maximize the value of your MDM investment and capture growth opportunities.

Enable Omnichannel Experience with a Single, Trusted View of Data

5 Ways to Enhance Product Experience

Product information is a crucial part of the buying process. Learn how to leverage product data to engage customers and enhance the purchase journey.

How to Get C-Level Buy-In for Your Trusted Data Initiatives

Three actions expose hidden costs of bad data, quantify revenue gains from a data governance investment, and sell Master Data Management (MDM) to the business.

5 Data-Driven Challenges You Must Overcome to Strategically Manage Your Supply Chain

The Evolving Role and Expectations for Supply Chain and Procurement.

Intelligent Disruptors: Meet the Experts Behind Customer 360 Initiatives

Five in-depth conversations with customer experience trailblazers who are successfully using multidomain master data management to achieve deeper relationship insights and unleash intelligent engagement.

Seven Steps Closer to Intelligent Customer Engagement,The Seven Imperatives For Great Customer Data Management

Data management strategies for authentic customer experiences,Strategies for managing data to deliver great customer experiences.

The MDM Landscape Q2 2017

Information Difference in its MDM Landscape Q2 2017 report recognizes Informatica as the clear leader in the master data management market.

The Ultimate Guide for Customer Data Management

A roll-up-your-sleeves workbook to managing data for great customer experiences

Unleash the Power of Supplier Data

How a 360 degree view of your supplier data saves millions of dollars, year after after

10 Things You Need to Know Before Modernizing Your Applications

Follow these 10 best practices of application transformation to ensure your data stays clean, safe, and connected.

Accelerating Multichannel Commerce with Rich Data Using Product Information Management

How a product information management (PIM) system can deliver the sort of rich customer data needed to improve sales across multiple channels.

Connected Vehicle, Connected Data

Delivering Great Data from Connected Vehicles: An Opportunity No Automaker Can Ignore

10 Essential Steps to Creating a Single View of Your Customers in Salesforce

Increasingly, businesses are collecting customer data in various cloud and on-premise applications. Unfortunately, these investments often fall short because they fail to connect the information they gather into a master data record that provides a single view of the customer.

Customer 360 Data Hub for Insurance

Customer 360 Data Hub is an accelerator for the Insurance industry, from GFT and Informatica, that provides the great data needed to support these drivers of transformation.

A Road Map to Successful Customer Centricity in Financial Services

This paper discusses three key areas of focus for delivering the right data to enable customer centricity in financial services: Master data management for authoritative customer information; data quality for trusted and accurate business information; and cross-channel data integration for service consistency.