• Digital CX 2021: EXPERT INSIGHTS EBOOK

  Learn how to craft loyalty winning digital customer experiences by removing points of friction, leveraging data and single view of the customer, and enhancing customer care.

• 4 Keys to Strategic Master Data Management in the Cloud

  Four requirements for successful enterprise cloud MDM without compromise

• A 5-Step Blueprint for Master Data Management Success

  How to Create a Strategic Plan for Building Your MDM Initiative

• A Business Case for Customer Data Management

  A practical guide to getting buy in for a 360 degree customer view to fuel great customer experiences

• A Marketer’s Guide to Customer Experience

  Using modern data to bring your customer into focus

• Build a Better Customer 360

  A guide to using a Master Data Management (MDM) strategy for enterprise data management to enhance the banking customer 360.

• Build a Master Data Strategy to Power Business Results

  A comprehensive view with relevant and trusted data.

• A CDO's Guide to Customer Intelligence

  A guide for translating business requirements into a data strategy that delivers the best data-driven insights for customer experience.

• CDP Beyond Marketing

  A white paper from the Customer Data Platform Institute and Informatica on requirements and use cases for a CDP

• Data Management Mandates for Federal Agencies

  Explore the actionable competencies needed to meet the requirements of the year-one action plan of the Federal Data

• Data Matching in Your Master Data Management Solution

  Companies seeking growth and competitive advantage need master data management (MDM) to provide the solid foundation necessary for intelligent data-driven decisions.

• Enable Omnichannel Experience with a Single, Trusted View of Data

  How you manage product data impacts omni-channel program success.

• 5 Ways to Enhance Product Experience

  Product information is a crucial part of the buying process. Learn how to leverage product data to engage customers and enhance the purchase journey.

• Gartner Vendor Rating: Informatica

  With this Gartner Vendor Rating Report, Informatica joins a select group of vendors that have undergone assessment in 6 key areas, including products, technology, strategy, and more.

• How to Get C-level Buy-in for Your MDM Initiatives

  Step-by-step guide to planning a master data management strategy and winning executive sponsorship

• Improve Agency Effectiveness and Reduce Risk with a 360-Degree View of Data

  A guide for public sector agencies to creating a comprehensive MDM strategy for optimizing operations with trusted data.

• Intelligent Master Data Management For Dummies®, Informatica Special Edition

  A guide to delivering trusted data to the business with MDM strategy and an intelligent MDM solution

• KuppingerCole Report Executive View: Informatica Customer 360

  Evaluation of Informatica Customer 360 solution, including capabilities, strengths, and implementation recommendations.