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  • The Marketing Data Lake

    A story of how one data-driven marketing team tackled today’s most critical marketing challenge—to answer the simplest questions about leads and revenue.

  • Improving Population Health Management Through Behavioral Analytics

    Healthcare quality and sustained improvements in clinical outcomes have always been embraced by both provider and payer communities. When ACA authorized the Star Quality Bonus Program for Medicare Advantage, health plans had the opportunity to achieve a significant financial benefit from striving for and achieving metrics around the “Triple Aim”—population health, reduced cost, and patient/member satisfaction.

  • Laying the foundations for next-generation analytics.

    A workbook for building an intelligent data layer for a decision-ready enterprise: Explore the challenges of next-generation analytics and get practical advice for building an intelligent data layer, overcoming modern data management challenges, and becoming truly decision ready.