Informatica Launches Partner Concierge Program in Australia and New Zealand

Pernix endorses new approach for improving performance efficiencies, driving innovation and enabling future success

SYDNEY February 7, 2017 – Informatica®, the world’s No. 1 provider of data management solutions, today announced its Asia Pacific Partner Concierge Program has launched in Australia & New Zealand.

The Partner Concierge Program was conceived within Asia Pacific as a unique method of driving rapid success within the region. In some countries, partners are sole representatives of Informatica, thus there is a critical need to support them as an extension of the sales organization, rather than as a separate team.

“We deliberately stepped away from building another portal,– we instinctively look for human interaction to bring simplicity to complex problems. The best outcomes occur after critical conversations with partners. We saw an opportunity to build a concierge service model that works in the same way that a hotel concierge will distil complex requirements to facilitate a hotel guest’s request as quickly and as efficiently as possible,” said Murray Sargant, senior vice president, Informatica Asia Pacific & Japan.

“We are equipping our key partners, small and large, to become successful sales engines, rather than technical fulfillment arms for Informatica. Partners will play an important role in facilitating scale and reach for the program. Through this program, we aim to drive 60% of revenues for the region from the Channel,” said Sargant.

The Partner Concierge Program Team conducts workshops that train partners on all facets of solutions, including deal structuring, communicating key value propositions, technical demonstrations and sales workshops. Partners who complete the training then form part of the knowledge hub to scale the program.

“We are already seeing dividends, with the Partner Concierge Program lending us instant credibility on a tender for autonomous vehicles. The program helped us understand Informatica’s offering around Internet of Things (IoT) and provided proof points with global use cases. Having access to this program to assist in crafting responses to opportunities in the market will be very useful,” said Wayne Cullinan, president of Pernix and the Cullinan Group.

“Informatica’s Partner Concierge Program is a powerful service that simplifies a complex process in delivering an outcome to delight the customer – in this case Informatica’s partners. It is an effective way to connect technology and domain expertise to empower our partners to understand processes and solutions,” said Jacob van der Eyk, partner development manager (Australia & New Zealand).

About Informatica

Informatica is 100 percent focused on data because the world runs on data. Organizations need business solutions around data for the cloud, big data, real-time and streaming. Informatica is the world’s No. 1 provider of data management solutions, in the cloud, on-premise or in a hybrid environment. More than 7,000 organizations around the world turn to Informatica for data solutions that power their businesses. For more information, call +1 650-385-5000 (1-800-653-3871 in the U.S.), or visit Connect with Informatica at and

About Pernix

Pernix provides end-to-end data solutions aimed at driving better commercial outcomes for business. As seasoned data experts and business builders, Pernix is an industry leader in data sourcing, capture, harvest, transformation, analysis, interpretation and application of business context. Our focus is on the right solutions and outcomes for your business. For more information, call +61 8 7200 6075. or visit Connect with Pernix at, and


Note: Informatica is a trademark or registered trademark of Informatica in the United States and in jurisdictions throughout the world. All other company and product names may be trade names or trademarks of their respective owners.


Natasha David
Clevertype Services
m: 0401 389 638