• Big Data for the Pharmaceutical Industry

    If pharmaceutical companies cannot reduce data management overhead they risk drowning in excessive data. The paper discusses how Life Science companies that wish to be competitive in a world that is rapidly expanding ‘beyond the pill’ can implement capabilities to quickly find relevant data to inform new initiatives or power new solutions and business models.

  • The Marketing Data Lake

    A story of how one data-driven marketing team tackled today’s most critical marketing challenge—to answer the simplest questions about leads and revenue.

  • Turning a Data Lake into a Data Marketplace

    A data marketplace is a new type of information management architecture that extends traditional notions of data lakes to combine a standardized and industrialized process for curating raw data assets into trusted information, with a collaborative and self-service mode of engagement with end users so that data consumers can quickly and easily shop for the data they need.