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  • A Quick Guide to Verifying Customer Data

    Strategies for verifying every email, phone number, and postal address in your database,A step-by-step guide to getting trusted, relevant, and actionable contact data.

  • The Marketo Manager’s Guide to Verifying Customer Data

    Successful marketers understand that ongoing attention to maintaining trusted contact data is key to ensuring optimal engagement with customers and prospects. That’s why they leverage contact data verification within Marketo. In this eBook, we’ll explain how you can do the same in just a few simple steps.

  • Bloor InDetail Paper: Informatica Data Governance

    An exploration of Informatica's intelligent data governance solution by Bloor Research, including data quality, data cataloging, compliance and privacy, and policy management, concluding that the solution contains "all the elements that you might look for."

  • Marketing Data Quality: Four Roles, One Goal

    Legendary business management guru Peter Drucker once said: “No decision has been made unless carrying it out in specific steps has become someone's work assignment and responsibility.” The marketing operations function must step up and claim ownership of data management by making a member of the team specifically responsible for data quality control. Once this step is taken, the rest of the hierarchy can be built, as well as the processes and metrics that will drive it in the future. Otherwise, be prepared to continue facing the same issue with marketing data management that has plagued it over time: It’s everyone’s problem but no one’s responsibility.

  • The Contact Data Enrichment Checklist

    It takes accurate contact data to deliver the best customer experiences. It’s why the most effective marketers make sure their contact data is verified and enriched. In this checklist, we’ll show you how to do that in three simple steps.

  • Address Validation: Best Practices for Interpreting and Analyzing Address Data Quality Results

    Inaccurate addresses can be a costly problem for your organization and not just because they prevent prompt, accurate delivery of mailed communications. Correcting them manually involves significant time and expense while still leaving room for human error. This white paper offers best practices for interpreting and analyzing the results generated by Informatica AddressDoctor, which uses reference data from reputable sources to evaluate the accuracy and deliverability of physical postal addresses.

  • A Road Map to Successful Customer Centricity in Financial Services

    This paper discusses three key areas of focus for delivering the right data to enable customer centricity in financial services: Master data management for authoritative customer information; data quality for trusted and accurate business information; and cross-channel data integration for service consistency.