Customer Centricity for Marketing

Create meaningful customer segments to personalize marketing offers.

Consistent customer data fuels growth and spending

The marketing team’s goal is to acquire new customers and grow existing customer spend. To do this, they must have access to consistent customer data.



Our Total Customer Relationship solution for marketing fuels your marketing applications with clean, consistent, and connected customer profiles so you can focus on creating meaningful customer segments for personalized marketing campaigns that boost response and conversion rates. It helps marketing increase:

  • Productivity
  • Campaign effectiveness
  • Response and conversion rates
  • Customer spend

Informatica’s marketing solution:

  • Accesses customer information across siloed applications.
  • Profiles the information to find out how clean and accurate it is and then fixes errors if needed.
  • Identifies duplicate information and reconciles it into a single customer profile.
  • Enriches that customer profile with third-party data such as education level or income.
  • Validates customer contact information to ensure your customers actually receive your personalized offers.
  • Relates customers to their household, influencer network or business relationships, purchase history, preferred locations, or channel partners.

Customer Success Stories


Citrix uses Informatica solutions to gain complete customer insight on all products


Informatica improves marketing-lead-to-opportunity conversions by more than 200%


CHRISTUS Health uses an enterprise information management system to efficiently capture, normalize, and interrogate data

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Promote automation, reuse, and agility with the industry's only fully integrated end-to-end enterprise data integration platform.

Data as a Service

Confidently connect with your customers using verified and enriched address, email, and phone contact data.

Cloud Data Management

Combine MDM and sandbox management for a safe and secure single view of your customer data in Salesforce.

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