Project Management Institute (PMI) is the world's leading association for the project management profession.
“Informatica MDM – Customer 360 plays a critical role in our business and digital transformation, helping us deliver the customer experience that younger generations of professionals expect.”
Business Needs
- Build better member profiles to increase engagement and value
- Support CRM modernization within 90 days
- Use a cloud solution to speed deployment and reduce costs
Challenges
- Deliver a valuable, engaging, and personalized member experience by better understanding our members
- Capture member demographics to provide relevant services and offer in-person services located in proximity to members
- Streamline acquisition and application integrations to accelerate PMI's business and digital transformation
Solutions & Results
- Use Informatica MDM – Customer 360 to automate mastering of customer data and create a golden record across multiple source systems
- Connect on-premises and cloud applications using Informatica Intelligent Cloud Services to support real-time performance needs. PMI's CRM was the first application connected to IICS, others to follow in the future.
- Verify, validate, cleanse, and enrich member contact information using Informatica Data as a Service
- Achieved an order-of-magnitude improvement in customer data
- Gained insights through customer data to better serve members and deliver a better experience, which improved customer retention and resulting in increased revenue to reinvest in the PMI community
- Established a scalable and flexible foundation to support significant global growth
- Established a comprehensive view of member data to guide the personalized functionality of the digital platform
Products & Services
