Tani is a subsidiary of the Koç Group, listed in Fortune 500 with revenues of $41.5 billion and more than 85,546 employees. One of the main loyalty marketing programs operated by Tani is ‘Paro’. Paro is a multi-company, multi-sector loyalty marketing program, comprising 22 companies in 10 different market sectors.
“Informatica adds value to our database marketing results. With data quality and unification solutions, customer identification and segmentation are more accurate. This leads to more effective campaign management and target list selection.”
Tolga Evren
Illinois State University
Illinois State University
Western Union
Western Union
M.D. Anderson Cancer Center
M.D. Anderson Cancer Center