Thrifty Car Rental

Thrifty Car Rental is a leading US car rental firm, with almost 1,000 owned and franchised locations and 3 million customers.

“Informatica is a critical piece of our strategy to integrate and analyze critical business information and the software worked as advertised. In the software industry, it doesn't always work that way.”

Vic Alonzi, VP of Technology, Thrifty


Business Need

Provide single, joined up view of customer relationships.

Increase business agility.

Lower the cost of IT services delivery.



Integrate data across multiple proprietary legacy and relational systems.

Automate manual data extraction.

Improve sales tracking at franchise level.


Solutions & Results

Decreased code maintenance costs by 96%.

Reduced number of data warehouse developers from 10 to three.

Provided real-time access to customer, sales, and marketing data.

Improved marketing campaign tracking.


Products & Services

Informatica PowerCenter

Accesses, integrates, and delivers any and all data quickly and cost-effectively, without hand coding.

Success Stories


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Europe’s leading car rental company uses Informatica PowerCenter to accelerate decision making, enhance the customer experience and increase business agility.