Bay & Bay Transportation

For more than 60 years, Bay & Bay Transportation's focus has been to provide best quality transportation and logistics management services. The company is a leading mid-sized, full-service carrier for freight of all kinds throughout North America.

“If Bay & Bay achieves a 1% increase in sales revenues from this Informatica implementation, it will translate into a 900% return on the salesforce.com project.”

Rob Adams

CIO, Bay & Bay Transportation
Business Need
  • Intense competition for freight carriage required Bay & Bay to focus all its resources on effective sales management.
  • The goal has been to increase revenues in a recessionary, demanding economic climate.
  • The company needed to give sales teams a complete picture of every transaction including the loads moving with customers, the revenue and margin on each deal, and the status of each shipment in transit
Challenges
  • Sales teams were navigating up to five different applications in their quest to understand the customer relationship.
  • Company lacked the budget, resources and time to devote to traditional hand-coded data integration.
  • Integrate on-premise back-office systems (including data on trucks and other assets, the brokerage carriers contracted to haul the freight, and the company’s accounting system) with salesforce.com to reap maximum sales impact.
Solutions & Results
  • Anticipated to deliver 900% return on investment within six months.
  • Ensured sales teams devote less time to administration and more time to transportation and logistics customers closing deals.
  • Maximized technology investment via robust, two-way synchronization between logistics management systems and salesforce.com.
  • Increased agility, offering sales teams the real-time information and reporting they need to make accurate decisions quickly.
  • Enabled data integration ‘on the fly’, involving the business at every stage and enhancing business/IT collaboration.
  • Eliminated need for integration hardware, software, or infrastructure.

Products & Services

Informatica Cloud

A family of cloud data integration solutions specifically designed to help SaaS application and platform customers integrate cloud-based data with the data residing in on-premise databases and systems or between cloud applications.

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