FMG Suite
FMG Suite is the industry’s leading automated marketing platform for financial professionals. The company provides an all-in-one integrated suite of marketing tools built to help customers succeed. Using one streamlined platform, FMG Suite helps build online presence, nourish client relationships, and drive new business. For more information, visit www.fmgsuite.com
“With Informatica, we are able to show measurable results in downstream sales that demonstrate value.”
— Tyler McConvill, VP of Marketing, FMG Suite
Business Need
Improve overall health of the company’s data
Partner with an organization to assist in data hygiene that offers valuable industry perspectives
Maintain security as a priority
Demonstrate value across the organization
Challenges
Seek a data partner the company can trust
Mature the company’s data implementation as it grows
Improve data hygiene
Solutions & Results
Used Informatica Data as a Service to reduce the cost per lead
Backchecked list providers to ensure email accuracy
Improved data hygiene by increasing email deliverability
Established a meaningful relationship with a vendor that FMG Suite can trust and expand with as the company grows
Products & Services
Data as a Service
Confidently engage with your customers using verified and enriched contact data.
Success Stories
GuideSpark
GuideSpark uses Informatica Data as a Service Email Verification Plus Hygiene to improve database health, cleanse email address quality, and ensure it minimizes the risk of falling into spam traps.
RingCentral
Informatica Email Verification Plus Hygiene helping RingCentral nurture leads and stay in touch with existing customers