FMG Suite

FMG Suite is the industry’s leading automated marketing platform for financial professionals. The company provides an all-in-one integrated suite of marketing tools built to help customers succeed. Using one streamlined platform, FMG Suite helps build online presence, nourish client relationships, and drive new business. For more information, visit www.fmgsuite.com

“With Informatica, we are able to show measurable results in downstream sales that demonstrate value.”

Tyler McConvill

VP of Marketing, FMG Suite

Business Need

Improve overall health of the company’s data
Maintain security as a priority

Partner with an organization to assist in data hygiene that offers valuable industry perspectives
Demonstrate value across the organization

Challenges

Seek a data partner the company can trust
Improve data hygiene

Mature the company’s data implementation as it grows

Solutions & Results

Used Informatica Data as a Service to reduce the cost per lead
Improved data hygiene by increasing email deliverability

Backchecked list providers to ensure email accuracy
Established a meaningful relationship with a vendor that FMG Suite can trust and expand with as the company grows

VIEW THE PDF