Great American Opportunities

Fundraising.com and its parent company, Great American Opportunities, is one of the biggest and most respected names in helping non-profit organizations raise money for their causes. Based in the US and Canada, the company offers fundraising options for any group’s needs, including magazine subscriptions, gifts, discount cards, gourmet packaged foods, and many other flexible options.

“It is rare something lives up to what it says it will do. In the case of Informatica’s Email Verification, the service exceeded our expectations, bringing our email bounce rate to nearly zero.”

Drew Pettit

IT Director, Great American Opportunities
Business Need
  • Retain high levels of quality customer service
  • Avoid re-structuring of existing infrastructure
  • Cleanse data as soon as it is entered, before it is ever used
  • Ensure that emails sent from the online fundraising platforms reach their destinations
  • Improve data quality practices within the organization
  • Efficient, stable, and consistent processes for data cleansing that fit into existing systems
Challenges
  • Poor email deliverability rates impacting customer service levels and sales
  • Requirement that a solution will work with existing systems
  • Protecting the ability to send email, which is the company’s biggest communications channel
Solutions & Results
  • Verifying and cleansing email addresses as soon as they are submitted in real-time
  • No need for ongoing maintenance, and very little upfront development time
  • Measurable customer satisfaction improvements
  • Development time and costs saved
  • Cloud-based Email Verification solution implemented across 4 divisions
  • Fewer customer support calls
  • 99.5% deliverability rate of emails sent on behalf of their customers
  • Higher degree of trust from customers

Products & Services

Informatica Data as a Service Email Verification

Success Stories