University of Michigan Ross School of Business
University of Michigan Ross School of Business is a top-ranked business school, dedicated to building a better world through business.
“With Informatica Intelligent Cloud Services, we are able to provide a smoother and more personalized experience for everyone, from prospective student to alumni, by integrating data from various sources into Salesforce.”
– Brian Greminger, Director of Application Services, Ross School of Business, University of Michigan
Business Need
Personalize recruitment and admissions process for students
Enhance student campus experiences with insights from actionable data
Provide the foundation for a data-driven, automated infrastructure
Challenges
Integrate data from many different internal and cross-campus sources to help shape marketing and outreach programs
Deliver data integrations faster and without depending on central IT
Solutions & Results
Partner with alumni association to launch a data integration platform
Deliver timely and accurate student data to program offices
Informatica Intelligent Cloud Services brings trusted data into Salesforce
Supports more effective decision making for degree programs, curriculum, marketing, and outreach
Helps build lifelong relationships with students and alumni
Reduces developer time needed for data integrations by 50 percent
Products & Services
Informatica Intelligent Cloud Services
A next-generation iPaaS, reimagined for new hybrid data management challenges with a microservices architecture..
Success Stories
Northern Arizona University
Northern Arizona University Uses CRM to Establish a Deeper Connection with Students
The George Washington University
GWU relies on Informatica to inform decision making and help students plan for the future
