Telegraph Media Group
Telegraph Media Group publishes some of the UK’s leading newspapers, including The Daily Telegraph, which has an average daily circulation of 835,419.
“With Informatica, the integration process only took Telegraph Media Group two days, compared with two weeks. That faster time to market means the team is productive faster—and that ultimately results in more effective subscriber management and reporting."
— Stephen Brown, Technical Architect, Telegraph Media Group
Business Need
Drive growth in the newspaper subscription base.
Provide more responsive ways of adding more value to the web site audience at www.telegraph.co.uk.
Facilitate strategic business decisions and improve overall operational control of newspaper subscribers.
Challenges
Implement cloud computing strategy.
Support decision-making.
Accelerate time to value for Salesforce CRM.
Solutions & Results
Deployed in two days, compared with two weeks for a traditional solution.
Decreased operational issues from 70% to 30% of IT workload.
Enabled faster, more accurate decision-making based on timely, trusted data.
Allowed company to pay only for computing power it needs and uses.
Products & Services
Informatica Cloud
Integrates cloud-based applications and on-premise databases and applications data quickly and easily.
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