Türk Ekonomi Bankası (TEB)
TEB is a leading private sector bank in Turkey providing a wide range of retail and commercial banking services to hundreds of thousands of customers.
“Informatica Data Quality was the stand-out solution from day one of the selection process,” says Akın. “Compared with other data quality tools we looked at, Informatica is very easy to use and enables the business users to administer their own data quality rules. The technology also supports trend analysis, scorecards and other dashboard-based services. All of this straight out-of-the-box.”
– Cenk Akın, Senior Manager, CRM Analytics and Data Strategy Department
Business Need
Target, acquire and retain banking customers more effectively following merger between TEB and Fortis Bank Turkey
Lower the cost of bad quality data
Challenges
Develop analytics models to segment groups of customers, uncover hidden connections between customers and reveal unknown customer preferences.
Refine and transform raw data into high quality, trusted information
Enable business users to participate in improving the accuracy and validity of customer data
Solutions & Results
Established a Data Strategy Committee (DSC) with staff from Legal, Information Security, IT, Compliance, Sales and other business units.
Delivered trusted and reliable data to frontline banking services-- revealing new insights, fueling reliable decision making and helping grow the business.
Lowered costs and enhanced operational efficiency. Fewer mailings are wrongly addressed and IT resources are not devoted to manually correcting data errors.
Increased customer satisfaction by ensuring staff are able to deliver a more personalized and rewarding service experience.
Achieved rapid, on-budget deployment with the help of KOMTAS Information Management
Products & Services
Informatica Data Quality
Transforms the way your business works by instilling trust in data at all times.
Informatica Test Data Management
Securely provisions test and development data by automating data masking, data subsetting, and test data-generation capabilities.
Success Stories
Fannie Mae
Informatica helped Fannie Mae ensure clean and correct data is collected and integrated from 100+ data sources
KPN
Reduced marketing and sales time-to-market through real-time interaction between target systems.
