Wasco is one of the leading wholesaler suppliers of central heating, spare parts and plumbing products and services in the Netherlands.

“Product information management gives us an end-to-end, transparent process across the length of the product information supply chain”

Jos Rust

Manager Datamanagement
Business Need
  • Adapt to customers’ changing shopping behaviors from in-store/catalog purchases to online channel
  • Make it easier for customers to find the right product data and compare one product or assortment against another
  • Create unified product information repository
  • Manage SKU growth and supplier onboarding more efficiently
Solutions & Results
  • Deploy Informatica MDM – Product 360 to transform how product information is acquired, managed and published across all channels
  • Grow revenues through higher conversion rates and margins; increasing number of customers
  • Reduce time to market for new SKUs.
  • Provide audit trails for transparency, role-based views of the data and business process management through Informatica Data Quality
  • Ensure the right product information is accessible to the right customers exactly when they need it
  • Increase brand loyalty
  • Streamline supplier management

Products & Services

Informatica MDM – Product 360

Informatica MDM - Product 360 enables business users to more efficiently acquire, author, and publish product information. The master data fueled app delivers rich product information that closes the sale no matter which channel your customers use.

Informatica Data Quality

Transforms the way your business works by instilling trust in data at all times.

Success Stories

Murdoch’s Ranch & Home Supply


Murdoch’s Ranch & Home Supply