Weltbild GmbH


Weltbild GmbH is an internationally successful media and mail-order company. Over the past year, the company has grown to 6,900 employees in Germany and abroad and has generated revenue in excess of €1.6 billion (as of June 30, 2007). and outsourced service provision.

“The Informatica identity resolution technology provides the best results for discovering duplicates. Also, it is the best tool when planning the size of the mailing campaigns, such as new customer mailings to a specific target audience.”

— Thomas Seelmann, Manager, Address Management, Weltbild GmbH


Business Need



To ensure sustained customer satisfaction, Weltbild wanted to ensure the delivery of only one catalog per residence.

Avoid unnecessary production and postal costs.



Standardize addresses.

Find duplicates.

Delete duplications from a marketing database.


Solutions & Results

Identified duplicate identity records across multiple languages.

Reduced unnecessary mailing costs.

Increased customer satisfaction.


Products & Services

Informatica Identity Resolution

Informatica Identity Resolution increases operational efficiency and effectiveness with highly accurate, multilanguage identity data.

Success Stories

Queensland Police Service

The Queensland Police Service saved 79 years of manual merging time and more than $4.4 million in staff salaries

Utah Department of Health

The Utah Department of Health freed resources to focus on research collaboration and new health reform initiatives

Sutter Health

Sutter Health is reinventing healthcare in the digital era with the help of Informatica MDM