c07-insurance-v2

Insurance Marketing in a Digital Era

Leveraging the Power of Data for Valuable Outcomes

The role of data in the insurance industry is changing rapidly. Data has always been vital to underpinning risk assessment and pricing in insurance: it is increasingly the key to a successful marketing strategy as well.

c25-emea4246417-insurance-marketing-3350

Please complete the form below to have this item emailed to you.

All fields are required.

c25-emea4246417-insurance-marketing-3350

Please complete the form below to have this item emailed to you.

All fields are required.

c25-emea4246417-insurance-marketing-3350

Please complete the form below to have this item emailed to you.

All fields are required.

This new IDC paper developed between Informatica and Cognizant explores the role of data in the insurance industry and how it is changing rapidly.

In addition:

  • The Paper considers the host of challenges insurers face plus the effect new regulations have on the industry.
  • The observations are based on conversations with insurance companies spread across the UK, Germany, Switzerland, France, the Nordic and Benelux, and from both property & casualty and life sectors.
  • IDC has identified three major challenges insurers face in overhauling their data capabilities for marketing purposes and recommends 5 key priorities to help to transform marketing strategies