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Marketing Data Quality:
Four Roles, One Goal

Building a Team to Unleash Intelligent Engagement

As a B2B or B2C marketer, if you can't trust your data, you can't depend on it to drive customer engagement. To build a trusted, relevant, and authoritative marketing database, you need tools to ensure high quality data, as well as a team responsible for governing and managing it.

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c25-marketing-sirius-3355

Please complete the form below to have this item emailed to you.

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c25-marketing-sirius-3355

Please complete the form below to have this item emailed to you.

All fields are required.

Download the SiriusDecisions research brief, "Marketing Data Quality: Four Roles, One Goal," to learn about four key data management roles in the marketing organization — and how to assign clear responsibilities and performance metrics to each of them to keep your marketing database healthy and growing.

This clear, simple guide to establishing a data management hierarchy explains:

  • The goals and tasks of data stewards, data owners, data contributors, and data consumers
  • How to measure their performance
  • How they work together to support your overall strategy for marketing data management

Make sure your team is organized to ensure intelligent engagement. Download the research brief today.