Customer centricity starts with knowing your customer.
The best data science in the world won’t make a difference if you can’t get your customer’s name right.
How clean, accurate, dependable customer contact data pays dividends across your business.
A 50% decrease in duplicate and junk data improved efficiency and conversion rates by 20%.
Great customer data fuels marketing campaigns with relevant and personalized offers.
Reduce email bounce rates from 20% to 2% by validating contact data within Marketo.
Research from Ascend2 and Informatica explores the best data strategies for personalizing B2B marketing.
Is your marketing pipeline clogged? Take your first step toward marketing genius with customer data verification and enrichment.
See Informatica’s own marketing department attack some of the meatiest problems in B2B marketing with big data.
Enabled with geo-location for more effective targeting, Condé Nast improved cross-sell and upsell complementary titles to grow revenues and the customer base.
Customer experience is the true differentiator for modern business.
To stand out from the crowd you need complete insight into your customer relationships. That means connecting your customer data.
Hear from Enterprise Management Associates how marketing organizations are enabled to revolutionize their efforts via new data sources, analytics, and accountability.
Build a convincing case that’s focused on business value and gain the support of your marketing executive.
Enhanced marketing effectiveness through measuring data quality arriving from different channels and assessing various points of origin for leads.
Simplify, streamline, validate, and integrate data flows between all your business applications and Marketo without custom development.
Your marketing can only be as great as your data. Make it great.
Create a single, authoritative view of your critical customer, product, sales and marketing data.
Simplify, streamline, validate, and integrate data flows between all your business applications and Marketo.
Deliver unique marketing insights to uncover opportunities, accelerate product and service delivery, and maximize customer interactions.
Strategically manage rich product information that closes the sale no matter which channel customers use.
Provides data quality, data enrichment, and mobile services using accurate, verified data so you can confidently connect with your customers.
Get to value faster from day-one through a unified face to customers.
Integrate sales & marketing data for improved lead qualification with a single customer view, integrated data quality and multiple Salesforce instance coordination.
Be confident in your marketing data and fuel your marketing decisions with clean, trusted data.
Great data happens by design. Help your IT team to think “data first" to drive marketing value.