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Marketing

Marketing genius requires great data to deliver great customer experiences.

Expand Your Customer Centricity Strategies 

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Customer centricity starts with knowing your customer.
The best data science in the world won’t make a difference if you can’t get your customer’s name right.

Build a next-generation 360-degree customer view

The Business Case for Contact Data Verification

How clean, accurate, dependable customer contact data pays dividends across your business.

Citrix Customer Success Story

A 50% decrease in duplicate and junk data improved efficiency and conversion rates by 20%.

Push Your Marketing Results Higher

Great customer data fuels marketing campaigns with relevant and personalized offers.

Guidespark Success Story

Reduce email bounce rates from 20% to 2% by validating contact data within Marketo.

Be Authentic With Your Personalization

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It takes a bit of know-how and magic to know your customer.
And that means your marketing analytics need data that's complete, contextual, and trustworthy.

Next-Generation Analytics Solutions

B2B Data-Driven Marketing Trends

Research from Ascend2 and Informatica explores the best data strategies for personalizing B2B marketing.

Can you trust your marketing contact data?

Is your marketing pipeline clogged? Take your first step toward marketing genius with customer data verification and enrichment.

Naked Marketing: A Big Data Marketing Operations Odyssey

See Informatica’s own marketing department attack some of the meatiest problems in B2B marketing with big data.

Condé Nast Customer Success Story

Enabled with geo-location for more effective targeting, Condé Nast improved cross-sell and upsell complementary titles to grow revenues and the customer base.

Modernize Your Marketing Ecosystem

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Customer experience is the true differentiator for modern business.
To stand out from the crowd you need complete insight into your customer relationships. That means connecting your customer data.

MDM for Great Customer Data

Revolutionary Approaches to Marketing: Informatica Marketing Data Lake

Hear from Enterprise Management Associates how marketing organizations are enabled to revolutionize their efforts via new data sources, analytics, and accountability.

Get C-Level Buy-in For Your Customer Data Initiative

Build a convincing case that’s focused on business value and gain the support of your marketing executive.

RingCentral Success Story

Enhanced marketing effectiveness through measuring data quality arriving from different channels and assessing various points of origin for leads.

Informatica for Marketo

Simplify, streamline, validate, and integrate data flows between all your business applications and Marketo without custom development.

Informatica Solutions for Marketers

Your marketing can only be as great as your data. Make it great.

Multidomain Master Data Management

Create a single, authoritative view of your critical customer, product, sales and marketing data.

Informatica for Marketo

Simplify, streamline, validate, and integrate data flows between all your business applications and Marketo.

Big Data Management

Deliver unique marketing insights to uncover opportunities, accelerate product and service delivery, and maximize customer interactions.

MDM Product 360

Strategically manage rich product information that closes the sale no matter which channel customers use.

Data as a Service (DaaS)

Provides data quality, data enrichment, and mobile services using accurate, verified data so you can confidently connect with your customers.

Accelerate Mergers & Acquisitions

Get to value faster from day-one through a unified face to customers.

Cloud Customer 360 for Salesforce

Integrate sales & marketing data for improved lead qualification with a single customer view, integrated data quality and multiple Salesforce instance coordination.

Data Quality

Be confident in your marketing data and fuel your marketing decisions with clean, trusted data.

Data Integration

Great data happens by design. Help your IT team to think “data first" to drive marketing value.

Resources

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