Eircom Ltd

Eircom is the largest fixed, mobile and broadband telecommunications company in Ireland. The company has a 54% market share of fixed voice lines; 40% market share of fixed broadband; 11% of mobile broadband and 17% of mobile.

“Informatica Data Quality is an open product that is easy to understand and to use. It is also flexible, it can be used across different types of data sets and in different operating environments.”

— Data Quality Manager, Eircom Ltd


Business Need

Improve performance: major CRM and business intelligence applications built on top of the EDW were underperforming due to the low quality data.

Lower costs: cost and scope of further process and system integration was impacted by existence of low-quality data.



Profile and cleanse data from multiple legacy systems.

Report on day-to-day quality issues in source systems.

Automate and standardize previously manual data entry tasks.

Dramatically reduced number of employees doing manual data entry.

Cleansed and standardized data from multiple systems.

Enabled tracking of key performance indicators in individual business areas.

Improved root cause analysis and strategic planning.


Products & Services

Informatica Data Quality

Transforms the way your business works by instilling trust in data at all times.

Success Stories


With PowerCenter VIVACOM had trusted, timely data for decision-making, lower levels of risk throughout the organization, and improved operational efficiency.


Reduced marketing and sales time-to-market through real-time interaction between target systems.


Fastweb provides consistent, reliable data for more effective customer targeting.