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Contact data is personal; it’s the direct conduit between your company and its customers. Uncleansed, unstandardized data causes costly bumps in the road no matter where you are on the digital transformation journey.
Customer expectations are constantly growing regarding the level of service delivered. Without trusted, relevant, and authoritative data, you can’t engage effectively to deliver on these expectations. At the same time, the amount of applications accepting, consuming, and storing this data is growing too, and there may be customer concern about how data persists after it has been entrusted to your company.
The underlying quality of contact data impacts the efficacy of every data centric initiative throughout an organization. Companies need to make sure that this data is actionable, whether it’s a delivery address for an anniversary gift, or the email address for a customer’s right to be forgotten confirmation.
Join this live webinar, to explore:
Duration: 20 minutes plus Q&A
Presenter: Cheryl Vail, Product Specialist, Data as a Service