Assess Key Capabilities & Choose the Right CDP for Your Business
To make the most insightful, informed, proactive decisions about your business, all your customer data needs to be connected. Let us help you navigate the fast-evolving market for customer data platforms (CDPs) so you can collect, unify, and manage customer information based on your specific needs and use cases.
“Customer Data Platform 101: The Why, What, and How” explains why a CDP helps you meet customer expectations, what they do, and how to choose one that’s right for your business. In addition to exploring why a CDP is critical to data-driven marketing success, you will learn about:
- How a CDP differs from other data management solutions
- Typical data elements managed by a CDP, such as channel preference, purchase history, and propensity to engage
- Core CDP capabilities across data management, analytics, and marketing enablement
- How to evaluate CDP features against your business objectives