Marketing
Marketing genius requires great data to deliver great customer experiences.
Expand Your Customer Centricity Strategies
Customer centricity starts with knowing your customer.
The best data science in the world won’t make a difference if you can’t get your customer’s name right.
The Business Case for Contact Data Verification
How clean, accurate, dependable customer contact data pays dividends across your business.
Citrix Customer Success Story
A 50% decrease in duplicate and junk data improved efficiency and conversion rates by 20%.
HP Success Story
HP is a multinational IT company headquartered in Palo Alto, California. It provides hardware, software and services to consumers, small- and medium-sized businesses and large enterprises, including customers in the government, health and education sectors.
Be Authentic With Your Personalization
It takes a bit of know-how and magic to know your customer.
And that means your marketing analytics need data that's complete, contextual, and trustworthy.
B2B Data-Driven Marketing Trends
Research from Ascend2 and Informatica explores the best data strategies for personalizing B2B marketing.
Naked Marketing: A Big Data Marketing Operations Odyssey
See Informatica’s own marketing department attack some of the meatiest problems in B2B marketing with big data.
Condé Nast Customer Success Story
Enabled with geo-location for more effective targeting, Condé Nast improved cross-sell and upsell complementary titles to grow revenues and the customer base.
Modernize Your Marketing Ecosystem
Customer experience is the true differentiator for modern business.
To stand out from the crowd you need complete insight into your customer relationships. That means connecting your customer data.
Get C-Level Buy-in For Your Customer Data Initiative
Build a convincing case that’s focused on business value and gain the support of your marketing executive.
RingCentral Success Story
Enhanced marketing effectiveness through measuring data quality arriving from different channels and assessing various points of origin for leads.
Informatica Solutions for Marketers
Your marketing can only be as great as your data. Make it great.
Multidomain Master Data Management
Create a single, authoritative view of your critical customer, product, sales and marketing data.
Informatica for Marketo
Simplify, streamline, validate, and integrate data flows between all your business applications and Marketo.
Big Data Management
Deliver unique marketing insights to uncover opportunities, accelerate product and service delivery, and maximize customer interactions.
MDM Product 360
Strategically manage rich product information that closes the sale no matter which channel customers use.
Data as a Service (DaaS)
Provides data quality, data enrichment, and mobile services using accurate, verified data so you can confidently connect with your customers.
Accelerate Mergers & Acquisitions
Get to value faster from day-one through a unified face to customers.
Cloud Customer 360 for Salesforce
Integrate sales & marketing data for improved lead qualification with a single customer view, integrated data quality and multiple Salesforce instance coordination.
Data Quality
Be confident in your marketing data and fuel your marketing decisions with clean, trusted data.
Data Integration
Great data happens by design. Help your IT team to think “data first" to drive marketing value.
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