Boost Sales with Customer-Centricity Solutions

Make relevant cross- and up-sell offers thanks to one customer view across products.

Fuel sales apps with clean, safe, and connected data

To grow customer spend and revenue, the sales team must have access to consistent customer data.



Our Total Customer Relationship solution for sales fuels your sales applications with clean, consistent, and connected customer profiles so you can focus on making relevant cross-sell and up-sell offers that boost sales and revenue. The solution helps sales increase:

  • Cross- and up-sell success
  • Customer spend and revenue
  • Productivity

Informatica’s sales solution works by:

  • Accessing customer information across siloed applications.
  • Profiling the information to find out how clean and accurate it is and then fixing errors if needed.
  • Identifying duplicate information and reconciling it into a single, trusted customer record.
  • Enriching customer profiles with third-party data such as education level or income.
  • Relating customers to other information, such as household data, influencer network or business relationships, purchase history, preferred locations, or channel partners.

Customer Success Stories


Citrix uses Informatica solutions to gain complete customer insight on all products


Informatica improves marketing-lead-to-opportunity conversions by more than 200%


CHRISTUS Health uses an enterprise information management system to efficiently capture, normalize, and interrogate data

Related Products & Solutions

Multidomain MDM

Tackle complex issues head-on with complete and accurate views of complex business-critical master data.

Informatica Data Quality

Deliver clean, trusted data so all your projects meet your business objectives, regardless of the size, format, or platform of your data.


Promote automation, reuse, and agility with the industry's only fully integrated end-to-end enterprise data integration platform.

Data as a Service

Confidently connect with your customers using verified and enriched address, email, and phone contact data.

Cloud Data Management

Combine MDM and sandbox management for a safe and secure single view of your customer data in Salesforce.

Product 360 (PIM)

An application focused on centrally managing information about products sold through different distribution channels.

How can we help?

Free Trial

Experience Informatica Cloud Customer 360.

Informatica Network

Find answers to your tough questions.