Salesforce Wave Analytics Cloud Connector

Understand your customers like never before with Salesforce Wave and the Informatica Cloud portfolio.

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Unlock back-office insights

To truly gain customer insights using Salesforce Analytics Cloud, you need to bring in customer-related data from external systems such as SAP, Oracle E-Business, PeopleSoft, NetSuite, and Workday. This data can include customer purchase history, demographics, relationships, and preferences. The Informatica Cloud portfolio for the Salesforce Analytics Cloud, including integration, data quality, and master data management (MDM) services, enables everyone in your organization—including both business and IT users—to connect, relate, and aggregate data from any source and achieve deep customer insights.

Extend data warehouses

Most enterprises have multiple data warehouses such as Teradata, Netezza, and Oracle. Business analysts typically only must analyze a subset of this data, but extracting the data they need can be complex and time-consuming. The Salesforce Analytics Cloud, powered by the Wave platform, provides business analysts with self-service data discovery, exploration, and visualization. These capabilities are enabled by the Informatica Cloud self-service UI for business users and broad connectivity to relational databases such as IBM DB2, Microsoft SQL Server, and Oracle. Now, business analysts can easily bring their required data from any data warehouse into the Salesforce Analytics Cloud to gain rapid customer insights.

Multi-org analytics made easy

Many companies use multiple Salesforce orgs across different lines of business, making it challenging to get a consistent understanding of customer data across the business. Informatica Cloud Customer 360 for Salesforce delivers data-mastering services that enable you to create real-world data-object relationships in the Salesforce Analytics Cloud. This gives you a single customer view of all your interactions across multiple Salesforce orgs, allowing you to maximize customer lifetime value.

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