Business Data Enrichment

Enrich your customer information with high-quality business data, powered by Dun & Bradstreet.

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Build the Business Case for Contact Data Verification

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Business Data Enrichment natively integrates Dun & Bradstreet business data in Informatica PowerCenter, Data Quality, and Master Data Management, so you can access the highest-quality data within your current workflows.

c09-daas-biz-data-enrichment-value-across-org Over 90% of B2B marketers personalize or segment their messaging and content, according to a survey by MarketingProfs.

Cross-organizational value

Having insight into business relationships has its advantages, regardless of where you work in an organization. For sales and marketing teams, more data means better targeting, more relevant messaging, and higher quality engagements. But unless you know exactly who your audience is, that messaging will only be guesswork. IT needs tools to improve data quality across the organization while breaking down silos and sharing information across departments for better decision making. Supply chain and procurement managers need more insight into suppliers and potential partners to eliminate risk, understanding diversity, and meet compliance standards. Business Data Enrichment provides value across your entire organization with a single solution that provides benefits to multiple teams.

Best-in-class data

Get complete, accurate information in real time with Business Data Enrichment. This cloud-based service provides easy access to company profiles, corporate linkages, supplier diversity and risk profiles, social media profiles, and more, provided by the recognized leader in business data, Dun & Bradstreet. Eliminate inaccurate legacy data, easily understand large amounts of data to drive actionable insights, and drive better business decisions with turnkey integration. Business Data Enrichment includes access to the universally recognized DUNS number lookup. The Dun & Bradstreet DUNS number lets you track individual businesses. Use the DUNS number lookup to validate prospective and existing customers and your suppliers.


Business data packages designed for you

Business Data Enrichment, powered by Dun & Bradstreet, is available in a variety of convenient packages, making it easy for you to enhance your Informatica products with the best business data available. The packages include:

  • DUNs Number Lookup
  • Detailed Company Profile
  • Corporate Linkage
  • Diversity Profile
  • Company List Builder
  • Supplier Risk Profile
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Customer Success Stories


Informatica Email Verification Plus Hygiene helping RingCentral nurture leads and stay in touch with existing customers


GuideSpark uses Informatica Data as a Service Email Verification Plus Hygiene to improve database health, cleanse email address quality, and ensure it minimizes the risk of falling into spam traps.

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