Business Data Enrichment

Enrich your customer information with high-quality business data.

Build the Business Case for Contact Data Verification

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Business Data Enrichment delivers an integrated, validated, and enriched view of a business and the insights required to manage what is often a complex, ever-changing landscape. Verified and enriched data results in successful customer interactions and long-term, profitable relationships with customers and prospects, partners, and suppliers.

c09-daas-biz-data-enrichment-value-across-org Over 90% of B2B marketers personalize or segment their messaging and content, according to a survey by MarketingProfs.

Cross-organizational value

Having insight into business relationships has its advantages, regardless of where you work in an organization. For sales and marketing teams, more data means better targeting, more relevant messaging, and higher quality engagements. But unless you know exactly who your audience is, that messaging will only be guesswork. IT needs tools to improve data quality across the organization while breaking down silos and sharing information across departments for better decision making. Supply chain and procurement managers need more insight into suppliers and potential partners to eliminate risk, understanding diversity, and meet compliance standards. Business Data Enrichment provides value across your entire organization with a single solution that provides benefits to multiple teams.

Best-in-class data

Integrating action-oriented, best-in-class insight into existing workflows lets you and your team leverage smarter data faster to achieve your objectives and gain competitive advantage. Eliminate stale data, make large amounts of information easy to consume, and drive better business decisions from your data.

Built for business users, our Business Data Enrichment offerings can be natively integrated into existing marketing workflows as well as across other enterprise applications. With verified and enriched data, marketing has the power and insight to win new business and provide optimized interactions with customers. Those capabilities extend beyond the sales and marketing realm to other business functions in the enterprise, including IT, finance, risk management, logistics, and procurement.


Business data packages designed for you

Business Data Enrichment is available in a variety of convenient packages, making it easy for you to enhance your Informatica products with the best business data available. The packages include:

  • Business Name and Address
  • Contact Numbers
  • Annual Sales Range
  • Number of Employees
  • Industry Codes
  • Head Quarter or Branch Location
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Customer Success Stories

FMG Suite

FMG Suite Demonstrates Value Across the Organization with Informatica Data as a Service


GuideSpark uses Informatica Data as a Service Email Verification Plus Hygiene to improve database health, cleanse email address quality, and ensure it minimizes the risk of falling into spam traps.


Informatica Email Verification Plus Hygiene helping RingCentral nurture leads and stay in touch with existing customers

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